US newsroom of PressPage - Empowering your message! (Blog)

2017
December
05,
2017
How to Optimize your Newsroom for International Audiences Part 3 of 6. Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global m...
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November
28,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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November
22,
2017
How to Optimize your Newsroom for International Audiences Part 2 of 6. As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present...
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November
10,
2017
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport Marketi...
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November
07,
2017
How to Optimize your Newsroom for International Audiences Part 1 of 6. As the world’s economy globalizes and commercial success of businesses becomes ever more intertwined with other markets, the communication departments of many organizations nee...
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November
06,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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November
04,
2017
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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October
25,
2017
All employers may claim ‘we offer a great spot to work with amazing colleagues and interesting brands’. PressPage, however, lives up to it. There are numerous reasons to apply for a job at PressPage, we narrowed it down to the top five. Scroll all th...
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October
24,
2017
PR is no easy job to handle. It never has been, but due to the rise of the Internet and social media, it seems to have become increasingly challenging to get the right story to the right people. Of course Public Relations is an amazing field to work ...
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October
17,
2017
Sending out press releases is still a big part of public relations. Even though the PR landscape has changed over the past two decades, mainly due to the internet, press releases still prove their value. That is, when your press release is worth read...
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October
12,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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October
03,
2017
SaaS companies are on the rise and an increasing amount of people recognize the value of SaaS. But what does that mean? What is Software as a Service and what can you expect from a SaaS company? ...
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September
27,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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September
26,
2017
The healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their ...
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September
19,
2017
According to Google, Artificial Intelligence, or AI, is “the intelligence exhibited by machines or software”. Though AI is often associated with dystopic sci-fi visions of the future (think The Matrix), its presence has become ubiquitous in our daily...
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August
31,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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August
29,
2017
There are quite a few offline PR campaigns that have generated a lot of attention in the past few years. A recent example is the “Fearless Girl” statue that was placed opposite the “Charging Bull” statue on Wall Street, New York City on March 7 2017....
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August
22,
2017
The changes in the field of PR have been focused on online development. Where does that leave offline PR? Well, not in the same spot as a few years ago. Offline PR is changing as we speak. Especially due to the evolution of online PR, offline will pl...
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August
15,
2017
Technology is changing the world, and the world of PR is no exception. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. ...
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August
14,
2017
Over the last years a lot of professions have changed almost unrecognizably. Look at marketing for example: we have gone from mass direct mails to personalized social media messages. The number of tools marketing professionals have at their disposal ...
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August
08,
2017
Is your newsroom supporting your SEO or killing your ranking? Check out these five common mistakes to make sure your newsroom is helping visitors discover your website instead of driving them away. ...
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August
01,
2017
Events and PR have been inseparable for decades. The question of whether events are still an effective tool for PR rises every now and then within the industry. It is obviously important to determine if events are an effective tool for your specific ...
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July
25,
2017
Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore. When you have set up your PR strategy and efforts without considering us...
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July
11,
2017
Storytelling is an ancient art that is still very much alive. Being able to tell a story your audiences will enjoy, remember, and engage with, is both compelling and difficult to accomplish. There are many ways to tell a story. What does Aristotle te...
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June
27,
2017
Nowadays, an online newsroom is an essential part of a successful PR strategy. But how do you use your newsroom to its full potential? There are many tips and tricks to be found when you search for inspiration online. Luckily it boils down to just fi...
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June
01,
2017
PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter To h...
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May
11,
2017
A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation. In such circumstances, how the organizations weathers the storm depends largely on how it presents itself online. Here are 5 tips ...
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May
09,
2017
Does every crisis present an organization with a silver lining and an opportunity? Or is this another hackneyed idea? Here are three tips to increase your chances of drawing a positive outcome when a crisis hits. ...
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January
30,
2017
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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January
25,
2017
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started in a good way for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mil...
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