US newsroom of PressPage - Empowering your message! (Blog)
2017
October
17,
2017
Sending out press releases is still a big part of public relations. Even though the PR landscape has changed over the past two decades, mainly due to the internet, press releases still prove their value. That is, when your press release is worth read...
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October
12,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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October
03,
2017
SaaS companies are on the rise and an increasing amount of people recognize the value of SaaS. But what does that mean? What is Software as a Service and what can you expect from a SaaS company? ...
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September
27,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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September
26,
2017
The healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their ...
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September
21,
2017
All employers may claim ‘we offer a great spot to work with amazing colleagues and interesting brands’. PressPage, however, lives up to it. There are numerous reasons to apply for a job at PressPage, we narrowed it down to the top five. ...
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September
19,
2017
According to Google, Artificial Intelligence, or AI, is “the intelligence exhibited by machines or software”. Though AI is often associated with dystopic sci-fi visions of the future (think The Matrix), its presence has become ubiquitous in our daily...
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August
31,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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August
29,
2017
There are quite a few offline PR campaigns that have generated a lot of attention in the past few years. A recent example is the “Fearless Girl” statue that was placed opposite the “Charging Bull” statue on Wall Street, New York City on March 7 2017....
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August
22,
2017
The changes in the field of PR have been focused on online development. Where does that leave offline PR? Well, not in the same spot as a few years ago. Offline PR is changing as we speak. Especially due to the evolution of online PR, offline will pl...
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August
15,
2017
Technology is changing the world, and the world of PR is no exception. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. ...
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August
14,
2017
Over the last years a lot of professions have changed almost unrecognizably. Look at marketing for example: we have gone from mass direct mails to personalized social media messages. The number of tools marketing professionals have at their disposal ...
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August
08,
2017
Is your newsroom supporting your SEO or killing your ranking? Check out these five common mistakes to make sure your newsroom is helping visitors discover your website instead of driving them away. ...
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August
01,
2017
Events and PR have been inseparable for decades. The question of whether events are still an effective tool for PR rises every now and then within the industry. It is obviously important to determine if events are an effective tool for your specific ...
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July
25,
2017
Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore. When you have set up your PR strategy and efforts without considering us...
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July
17,
2017
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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July
11,
2017
Storytelling is an ancient art that is still very much alive. Being able to tell a story your audiences will enjoy, remember, and engage with, is both compelling and difficult to accomplish. There are many ways to tell a story. What does Aristotle te...
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June
27,
2017
Nowadays, an online newsroom is an essential part of a successful PR strategy. But how do you use your newsroom to its full potential? There are many tips and tricks to be found when you search for inspiration online. Luckily it boils down to just fi...
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June
01,
2017
PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter To h...
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May
11,
2017
A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation. In such circumstances, how the organizations weathers the storm depends largely on how it presents itself online. Here are 5 tips ...
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May
09,
2017
Does every crisis present an organization with a silver lining and an opportunity? Or is this another hackneyed idea? Here are three tips to increase your chances of drawing a positive outcome when a crisis hits. ...
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January
30,
2017
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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January
25,
2017
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started in a good way for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mil...
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January
12,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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January
03,
2017
Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work. ...
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January
03,
2017
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper. ...
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January
03,
2017
What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...
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2016
December
07,
2016
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...
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November
14,
2016
For most communicators, the question is not if, but when a crisis will hit. And when it does you can’t waste time trying to figure out how your antiquated press release graveyard in your corporate website is going to get your critical response out th...
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February
27,
2016
It has been 10 years on the day that Tom Foremski wrote "Die! Press Release! Die! Die! Die!" His ideas have become a standard part of communications curricula and also led to the whole concept of the ‘Social Media Release.’ ...
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Contacts
photo:Roel Cozijnsen
Add me on LinkedIn
Roel Cozijnsen
Chief Commercial Officer
+31 20 2615104
photo:Tom Gubbins
Add me on LinkedIn
Tom Gubbins
Sales Director North America
+1 312-256-9985
photo:Dide Nijhoff
Add me on LinkedIn
Dide Nijhoff
Team Lead Customer Success
+31 20 2615281
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