Online Newsroom | PressPage (ROI)

2018
March
06,
2018
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are cha...
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February
20,
2018
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In part...
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February
06,
2018
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...
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2017
November
06,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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October
24,
2017
PR is no easy job to handle. It never has been, but due to the rise of the Internet and social media, it seems to have become increasingly challenging to get the right story to the right people. Of course Public Relations is an amazing field to work ...
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July
25,
2017
Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore. When you have set up your PR strategy and efforts without considering us...
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May
17,
2017
Data can be invaluable to your PR practices, but only if you take the time to translate it into actionable insights. During his talk at PR is Key, OBI4wan’s Alexander de Ruiter explained how. ...
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2016
May
19,
2016
It’s a cliché at this point, but nonetheless true: Media organizations are short-staffed, which means they’re always on the lookout for rich, multimedia content. Luckily for media outlets, PR can offer the stories and immersive experiences that audie...
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