Online Newsroom | PressPage (SaaS)

2018
June
26,
2018
With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the...
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June
19,
2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars, or models that ...
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June
05,
2018
A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out? ...
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May
02,
2018
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Ne...
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April
24,
2018
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...
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April
20,
2018
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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April
17,
2018
With the rise of social media, the changes in the traditional media landscape, the rapid succession of web-technology, and PR’s pressure to deliver more measurable contributions to bottom line company results, public- and media relations are in a tim...
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April
12,
2018
Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...
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March
13,
2018
In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. ...
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March
06,
2018
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are cha...
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February
20,
2018
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In part...
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February
13,
2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...
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February
06,
2018
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...
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January
17,
2018
No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call. ...
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2017
December
19,
2017
How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...
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December
05,
2017
How to Optimize your Newsroom for International Audiences Part 3 of 4 Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global ma...
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November
28,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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November
22,
2017
How to Optimize your Newsroom for International Audiences Part 2 of 4 As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present ...
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November
13,
2017
Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...
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November
07,
2017
How to Optimize your Newsroom for International Audiences Part 1 of 4 As the world’s economy globalizes and commercial success of businesses becomes ever more intertwined with other markets, the communication departments of many organizations need...
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November
06,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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November
04,
2017
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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October
25,
2017
All employers may claim ‘we offer a great spot to work with amazing colleagues and interesting brands’. PressPage, however, lives up to it. There are numerous reasons to apply for a job at PressPage, we narrowed it down to the top five. Scroll all th...
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October
24,
2017
PR is no easy job to handle. It never has been, but due to the rise of the Internet and social media, it seems to have become increasingly challenging to get the right story to the right people. Of course Public Relations is an amazing field to work ...
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October
17,
2017
Sending out press releases is still a big part of public relations. Even though the PR landscape has changed over the past two decades, mainly due to the internet, press releases still prove their value. That is, when your press release is worth read...
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October
12,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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October
06,
2017
If you think about white beaches, lovely weather and friendly people, there is a big chance Curacao will pop up in your mind. Curacao Tourist Board is the organization that is responsible for promoting this destination to potential visitors throughou...
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October
03,
2017
SaaS companies are on the rise and an increasing amount of people recognize the value of SaaS. But what does that mean? What is Software as a Service and what can you expect from a SaaS company? ...
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September
27,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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September
26,
2017
The healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their ...
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