US newsroom of PressPage - Empowering your message! (news)
2017
August
17,
2017
Here you will find our latest infographic. Are you interested in seeing more infographics? Check out our media library. We are updating our library regularly. ...
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August
15,
2017
Technology is changing the world, and the world of PR is no exception. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. ...
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August
14,
2017
Over the last years a lot of professions have changed almost unrecognizably. Look at marketing for example: we have gone from mass direct mails to personalized social media messages. The number of tools marketing professionals have at their disposal ...
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August
08,
2017
Is your newsroom supporting your SEO or killing your ranking? Check out these five common mistakes to make sure your newsroom is helping visitors discover your website instead of driving them away. ...
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August
01,
2017
Events and PR have been inseparable for decades. The question of whether events are still an effective tool for PR rises every now and then within the industry. It is obviously important to determine if events are an effective tool for your specific ...
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July
25,
2017
Online data is booming. With big data being a hot topic and public relations professionals being pressured to deliver measurable results, online data can not be ignored anymore. When you have set up your PR strategy and efforts without considering us...
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July
17,
2017
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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July
11,
2017
Storytelling is an ancient art that is still very much alive. Being able to tell a story your audiences will enjoy, remember, and engage with, is both compelling and difficult to accomplish. There are many ways to tell a story. What does Aristotle te...
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July
05,
2017
The University of Manchester has seen a dramatic increase in social media traffic since they started using their PressPage newsroom. The most substantial advantage, however, has to do with the day-to-day operations: "The biggest benefit of working wi...
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July
05,
2017
The educational field is of major importance for a thriving society, but it’s also a field that has to create magic with little means to get the job done. There are many challenges to face being a PR professional in the education sector. How do you t...
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July
04,
2017
The second quarter of 2017 was mainly about developing several new APIs and tools, which we’ll go into in a future update. Fortunately, we also managed to launch a number of upgrades to our platform we’re happy to tell you about right now! ...
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June
27,
2017
Nowadays, an online newsroom is an essential part of a successful PR strategy. But how do you use your newsroom to its full potential? There are many tips and tricks to be found when you search for inspiration online. Luckily it boils down to just fi...
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June
16,
2017
Allowing your employees and management to become an ambassador for your brand can be both challenging and rewarding. At PR is Key, social business strategist Jochem Koole explained why and how your colleagues should get involved into your corporate c...
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June
15,
2017
When the old system for creating and publishing press releases was terminated, several local Daimler offices were presented with the challenge of not having an up to date system for their PR teams. Daimler Poland was among the offices who seized the ...
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June
13,
2017
Influencer marketing is hot. According to this study, 93% of PR and marketing professionals consider using influencers in their brand awareness strategies. But before you dive into an adventure with a random influencer, be sure you know what you are ...
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June
01,
2017
PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter To h...
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May
30,
2017
Although Virtual Reality (VR) sounds like a bridge too far for some people, it has recently become more commonplace, not only for consumers but also for businesses. Think about Google Cardboard, but also Samsung Gear VR and HTC Vive Headset, that off...
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May
29,
2017
To strengthen their relationships with other departments as well as their influence at the management table, PR departments should be positioned at the very heart of their organization. At PR is Key, Sébastien Willems, co-founder and CEO of PressPage...
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May
19,
2017
Establishing global PR guidelines is of vital importance to corporate branding. Enforcing those guidelines with a unified choice of tools and platforms makes for an organizational workflow that fosters consistency and improves internal processes. ...
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May
17,
2017
Data can be invaluable to your PR practices, but only if you take the time to translate it into actionable insights. During his talk at PR is Key, OBI4wan’s Alexander de Ruiter explained how. ...
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May
16,
2017
Search Engine Optimization (SEO) is something which most PR pros are familiar with by now. The big problem with SEO, as with most things technical, is that it is very easy to get stuck in the weeds with the overwhelming amount of topics and advice on...
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May
11,
2017
Visual communication is the number one trend in Public Relations. Globally understood, visual crosses all borders, no matter which language you speak. At PR is Key best-selling author Rob Brown spoke about the developments in language in PR. ...
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May
09,
2017
Does every crisis present an organization with a silver lining and an opportunity? Or is this another hackneyed idea? Here are three tips to increase your chances of drawing a positive outcome when a crisis hits. ...
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May
06,
2017
The 2014 Wildfire Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. While it is impossible to address every potential scena...
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April
25,
2017
Companies are scoring well with retweets when newsjacking, but confidence in their CEOs is at rock bottom. For effective and real-time reputation management, active involvement of the entire organization is indispensable. Here are five reasons why yo...
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March
28,
2017
Regular additions to our team are enabling us to accelerate our development processes. This past quarter, we managed to launch some exciting new upgrades to the PressPage platform! ...
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March
14,
2017
The PressPage newsroom not only increased traffic to KLM’s news pages, it also improved their workflow. By creating more efficiency and speeding up the publication process considerably, KLM were empowered to react to events and crises quickly and dec...
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March
02,
2017
In 2016, expert speakers from the Netherlands and the UK shared their experiences and insights regarding crisis communication during the first edition of PR is Key. The event was a great success, and we are excited to tell you more about the upcoming...
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February
18,
2017
After the merger between BNN and VARA, the new broadcasting organization installed a newsroom to meet the changing demands of journalists. Creating the appropriate environment for BNN-VARA’s dual brand policy took quite some time and effort. ...
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January
30,
2017
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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Contacts
photo:Roel Cozijnsen
Add me on LinkedIn
Roel Cozijnsen
Co-owner & Sales Director EMEA
+31 20 2615104
photo:Tom Gubbins
Add me on LinkedIn
Tom Gubbins
Sales Director North America
+1 312-256-9985
photo:Dide Nijhoff
Add me on LinkedIn
Dide Nijhoff
Team Lead Customer Success
+31 20 2615281
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