Can 'corporate media' support serious journalism?
As everyone now has access to an online printing press that can potentially reach tens of millions of people, corporate media -the next step up from brand journalism- is becoming a force to be reckoned with.
PressPage, the leading provider of content sharing technology, and the CIPR are co-hosting a session -on May 8- in which Tom Foremski and Stuart Bruce will explore the role and possibilities of corporate media.
As traditional media outlets shrink, corporations are stepping up their own media creation efforts. Some are starting to produce serious journalism.
During this Chartered Institute of Public Relations (CIPR) hosted session, Tom Foremski and Stuart Bruce will explore four important questions that are facing so many communications departments today:
- What's the role of corporate media?
- Will the rise of corporate media serve society, or hinder it?
- Could corporate media become the new funding model for serious journalism?
- Could corporate media win a Pulitzer?
Interested in joining this CIPR event? Register here.
Back in 2008, Tom's initial ideas about the digital press release was a main inspiration for the PressPage founders. It is really exciting to see how his research and ideas are evolving towards corporate media.
Stuart Bruce is the éminence grise of online newsroom technology. Having Tom's ideas on corporate media translated into practical implementation is an exciting idea.
About Tom Foremski
Tom Foremski is the founder and Editor of the popular and top-ranked news site Silicon Valley Watcher, reporting on the business and culture of innovation.
In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the U.S. tech industry since 1984. His current focus is on the convergence of media and technology—the fuel for a new era for Silicon Valley. Silicon Valley has become Media Valley, and this is affecting businesses worldwide
Foremski is also a forefighter of the 'Every Company is a Media Company' concept and actively researches the role and possibilities of 'corporate media'.
About Stuart Bruce
Stuart Bruce MCIPR is an international trainer and consultant specialising in digital corporate communications, online PR, digital public affairs and social media for private sector and government clients in the UK, Europe and the Middle East. He is a part-time lecturer to post-graduate and under-graduate students at Leeds Metropolitan University and one of the authors of Share This: The Social Media Handbook for PR Professionals.
He is a CIPR national council member and a founder member of its social media panel. He is regularly listed in PRWeek’s Power Book of the UK’s top 1% of most influential PR people and is also a frequent speaker at international PR and communications conferences. Stuart was one of the world’s first PR bloggers and has been writing stuartbruce.biz for 10 years.
PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.