“We needed a strong digital window towards the world. Having a digital space that you can use as a hub where journalists can get images and content was crucial for us to orchestrate a strong media outreach.”
Case Study
Construction & building
VELUX: “We needed a strong digital window to the world”
The VELUX Group is an international company that manufactures roof windows, modular skylights, and accessories to create better living environments for their customers. With a presence in over 40 countries, headquartered in Denmark, the company requires a future-focused communications platform that enables them to convey their message cohesively and effectively to various stakeholders across markets.
A digital infrastructure that grows and strengthens outreach
VELUX needed a digital content hub where their stakeholders could find everything they
needed (press releases, images, and videos), and that was also well integrated with their
social media channels, as they saw the benefit of leveraging all of their owned channels.
Presspage has brought together two central goals for the press department: building their own
multimedia space tailored to their audience, and increasing outreach via social media. The
platform’s integration with social media has strengthened VELUX’s reach, allowing them to turn
their newsroom into a tool for proactive communications – a place from where they can launch
content and bring visitors back to one single location. For Kathrine Westermann, “the newsroom
is so much more in sync with how you do outreach today[…] It allows us to communicate on many
channels, it’s a big plus.”
Solidifying their global corporate communications strategy
It started with just one newsroom for their corporate headquarters. Today, VELUX runs 27 individual newsrooms across Europe and North America using Presspage. Each national team manages its content, whilst maintaining a consistent brand message globally. Westermann explains “all newsrooms reflect our brand and are completely in line with our corporate identity, our corporate website, and our national sites.”
“For us, Presspage is a partner, not a vendor. It is not just about having a great media center, but it is also about good support in the roll-out of the newsroom and a high level of service”.
Flexible and easy to use
For Westermann and Suhr, it was the platform’s flexibility and ease of use that made a big
difference. Their old content management system got in the way of doing more, it was clunky
and made things unnecessarily long. The team even had to send press releases to an external
vendor to publish on their behalf. Using Presspage gave them full ownership of the editorial
process. They can edit releases in the newsroom instantly at any moment, without external
dependencies.
The editorial freedom also extends to analytics – the VELUX Group PR team no longer needs to
dive into Google Analytics to get an idea of their content’s traction. Using an
easy-to-understand Statistics module in Presspage, the VELUX team is able to gain insights
which they can later use to optimize their content.
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