“Our key stakeholders are coming directly to us for news.”
A holistic approach to content distribution was central in guiding CIPR’s efforts to boost coverage. Analytics for the Presspage newsroom provide insight into what works and what doesn’t. Koray Camgoz, the CIPR’s Public Relations Manager, explained that for each type of message, there is a specific channel that is best suited for it. Synced directly with their social media platforms, the CIPR’s Presspage newsroom allows for easy distribution to their right channels at the right times.
The Presspage platform also makes it easy to embed rich media directly into their releases: “Whenever there is a chance to publish a video, we try to do that. I really like the fact that it is easy to embed videos from YouTube or Vimeo, or a Podcast from Soundcloud directly in the release. This is great and it enables us to enrich the releases.”
Camogz found that the CIPR’s Presspage platform did more than provide helpful helpful analytics: having a central place where all news releases are easily searchable, accessible and shareable for different audiences is essential.
The Presspage newsroom is simple and intuitive, empowering a steady and reliable flow of publishing. Camogz observes: “When I first logged in, I found it very easy to use. I placed a call with our dedicated Presspage Customer Success Manager as to get the best out of all the features available. It is [also] easy to train other people to use it.”
Always mindful of the need to quantify his PR efforts, Camogz relies on Presspage analytics to guide him in publishing relevant stories, distributing these through appropriate channels, and bringing readers back to one central place.
Since adopting a holistic content strategy for the newsroom, “We see a positive increase in the number of unique visits to the newsroom,” says Camogz. “Over the past 12 to 16 months, there have been a range of interesting stories that we’ve published, which have led our key stakeholders coming directly to us for news.”