In the media

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5 ways to reach journalists and bloggers through your online newsroomopens in new window
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.
03
Apr
2018
www.prdaily.com
Cloud-based newsroom keeps customers informed during crisesopens in new window
When hurricanes struck late last summer, two organizations were ready with spiffy off-site content hubs that got the word out to journalists, worried consumers and other stakeholders.
13
Mar
2018
www.prdaily.com
3 ways PR pros can win with content after Facebook’s algorithm changesopens in new window
Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.
22
Feb
2018
www.prdaily.com
6 ways to build a great mobile newsroomopens in new window
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom.
19
Jan
2018
www.prdaily.com
8 ways to boost your newsroom’s SEOopens in new window
A contemporary newsroom allows you to publish content that you once might have confined to a news media pitch, says Jake Jacobson, director of public relations at Children’s Mercy. Now the hospital communicators say, “Why don’t we just publish it ourselves?”
18
Dec
2017
www.prdaily.com
Jeff Calaway – Creating a Hospital Newsroomopens in new window
By operating as a newsroom, the hospital communications team at Cook Children's Health Care System is positioned to take advantage of health-related stories in the news. Listen to the podcast with Jeff Calaway about the creation of a newsroom-style PR department.
28
Nov
2017
getsocialhealth.com
University launches brand journalism site to tout news, researchopens in new window
Whether the news is about cellphone germs or the northern lights, University of Alberta’s Folio allows the organization to tell its own story and cite its researchers.
22
Sep
2017
www.ragan.com
UAlberta unveils brand journalism websiteopens in new window
The University of Alberta launched a brand journalism website, complete with its own social media channels, @folioUAlberta and facebook.com/folioUAlberta.
05
Sep
2017
www.folio.ca
30 popular tech companies to work for in The Netherlandsopens in new window
PressPage is mentioned alongside Netflix, WeTransfer, Coolblue and Blendle as on of the top "30 popular tech companies to work for in The Netherlands." Read more about what other companies are joining us on this list.
08
Mar
2017
blog.cocoonapp.co
PR startup PressPage gets investment from Capital Millsopens in new window
Amsterdam-based PressPage, which offers clients a tool to their PR and communications strategy, got an undisclosed investment from Dutch VC Capital Mills.
17
Jan
2017
startupjuncture.com
Verizon Wireless launches PressPageopens in new window
Verizon Wireless recently launched its PressPage website as a tool to share what's going on in the Verizon community.
26
Jan
2015
www.hattiesburgamerican.com
Interview: Dr. Justin Smith of Cook Children’s Hospitalopens in new window
In this interview, Dr Justin Smith from Cook Children’s Hospital discusses his new role in marketing and communication.
11
Nov
2014
33charts.com
Survey: Websites, online newsrooms most valuable to reportersopens in new window
If you don’t regularly update your organization’s website and online newsroom, you could miss out on quite a bit of coverage.
21
Aug
2014
www.prdaily.com