2023
March
31,
2023
|
07:46 AM
America/Chicago
This blog is the wrap-up from a roundtable session with Schiphol's press team and is written from their perspective and experiences. All Schiphol in- and external communications are a broader joint effort from multiple teams. ...
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2022
December
15,
2022
|
06:44 AM
America/Chicago
Communicators have a problem at the core of their work: It’s more difficult than ever to get people’s attention. When you spend all your time behind the screen, you miss the core of communication: the human connection. Your technology should be an en...
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November
29,
2022
|
03:08 AM
America/Chicago
The aviation industry has a major impact on the world we live in. It brings people, cultures and businesses together. It generates economic growth and facilitates trade and tourism. Alongside all the good, aviation has been going through some challen...
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August
12,
2022
|
09:25 AM
America/Chicago
Scale is a strange thing, isn’t it. Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Wh...
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June
29,
2022
|
09:53 AM
America/Chicago
People who look at how data flows within organizations have a term: “straight-through processing”. It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions lik...
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June
15,
2022
|
08:34 AM
America/Chicago
Ah, the life of a PR professional. Endless excitement and stimulation. Meetings with celebrity influencers and TV personalities. A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Er...
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April
14,
2022
|
11:27 AM
America/Chicago
We are absolutely delighted to partner with Levi Hazes. A young athlete with infectious optimism, Levi is currently training to compete in the Olympics. We are proud to sponsor and support him on his journey to the Olympic podium and are excited to ...
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2021
December
02,
2021
|
09:18 AM
America/Chicago
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that...
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June
23,
2021
|
08:25 AM
America/Chicago
Communication is no easy job to handle. It never has been, but due to the rise of technology and how it has influenced the media landscape, it seems to have become increasingly difficult to get the right story out to the right people.We work in an am...
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March
10,
2021
|
04:45 AM
America/Chicago
Every business can face a crisis, regardless of sector or activity. Your response at that moment will be key to shape the narrative – late or inadequate responses can have a lasting impact on how your brand is perceived by the public. Luckily, there ...
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March
02,
2021
|
04:31 AM
America/Chicago
An effective online newsroom should be equipped with the tools and functionality to quickly layout your message, easily locate the necessary media assets, seamlessly distribute a response to all your media channels, and provide stats about your conte...
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March
02,
2021
|
04:30 AM
America/Chicago
Crisis communication has been on our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from o...
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February
08,
2021
|
08:26 AM
America/Chicago
Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of in...
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2020
December
09,
2020
|
12:11 PM
America/Chicago
Universities and colleges have lots of stories to tell. It doesn’t matter if it’s about groundbreaking research findings or campus news, educational institutions have an important role within their communities. In this article, we outline some tips y...
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September
22,
2020
|
08:44 AM
America/Chicago
As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. This is happening despite the fact that it’s more important than ever for companies to connect with the public and...
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September
16,
2020
|
07:39 AM
America/Chicago
Since it was introduced a few years back, PressPage Mail has proven to be extremely useful to reach new audiences and to relieve some of the pain points in the PR workflow. With time, we’ve been making improvements to it, achieving simpler and better...
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August
12,
2020
|
04:35 AM
America/Chicago
User Experience is not a factor that’s often considered in Public Relations. It should be. Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. As more and m...
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August
05,
2020
|
08:31 AM
America/Chicago
Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. In an ideal world, we would write each journalist an individual message - but what happens if you’re launching a major...
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May
19,
2020
|
04:11 AM
America/Chicago
Digital technology has driven the world to be increasingly interconnected, and recent events will potentially accelerate the digital transformation for many companies. In fact, research about perceptions of digital penetration conducted by McKinsey u...
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April
16,
2020
|
05:26 AM
America/Chicago
We won’t try to tell you how challenging things might be right now for everybody. You know. We know – and hope you and your loved ones are safe and healthy at home. Since nobody can say with complete certainty how long this will last, people, institu...
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March
05,
2020
|
09:41 AM
America/Chicago
At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. They have ...
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February
10,
2020
|
09:48 AM
America/Chicago
According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out...
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2019
August
20,
2019
|
07:39 AM
America/Chicago
It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to enga...
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June
11,
2019
|
09:45 AM
America/Chicago
We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor wo...
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June
04,
2019
|
06:29 AM
America/Chicago
If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the k...
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February
28,
2019
|
04:05 AM
America/Chicago
The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world, ...
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2018
November
20,
2018
|
16:22 PM
America/Chicago
Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom.But that’s no longer the case in today’s online-driven, hyper media-consuming world.And while each company may have a different pur...
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August
24,
2018
|
18:08 PM
America/Chicago
Most companies today provide website visitors with a downloadable media or press kit. We explain what a media kit is how you can build a media kit journalists will love.
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August
14,
2018
|
04:53 AM
America/Chicago
Building a Newsroom for your healthcare organization
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August
10,
2018
|
03:11 AM
America/Chicago
A few years ago, National Joint Powers Alliance (NJPA), a government agency centered around serving the community, arrived at the conclusion they had outgrown their brand name. Setting out to rebrand their organization, they left behind NJPA and intr...
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