Online Newsroom | PressPage (Blog)

2018
June
26,
2018
With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the...
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June
19,
2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Sometimes those essentials are popular parts of the site—as when Nissan creates an archive of its concept cars, or models that ...
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June
05,
2018
A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out? ...
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May
25,
2018
For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an imp...
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May
02,
2018
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Ne...
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April
24,
2018
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...
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April
20,
2018
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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March
13,
2018
In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. ...
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February
13,
2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...
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January
17,
2018
No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call. ...
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2017
December
05,
2017
How to Optimize your Newsroom for International Audiences Part 3 of 4 Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global ma...
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November
28,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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November
22,
2017
How to Optimize your Newsroom for International Audiences Part 2 of 4 As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present ...
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November
10,
2017
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport Marketi...
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November
07,
2017
How to Optimize your Newsroom for International Audiences Part 1 of 4 As the world’s economy globalizes and commercial success of businesses becomes ever more intertwined with other markets, the communication departments of many organizations need...
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November
06,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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November
04,
2017
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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October
25,
2017
All employers may claim ‘we offer a great spot to work with amazing colleagues and interesting brands’. PressPage, however, lives up to it. There are numerous reasons to apply for a job at PressPage, we narrowed it down to the top five. Scroll all th...
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October
24,
2017
PR is no easy job to handle. It never has been, but due to the rise of the Internet and social media, it seems to have become increasingly challenging to get the right story to the right people. Of course Public Relations is an amazing field to work ...
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October
17,
2017
Sending out press releases is still a big part of public relations. Even though the PR landscape has changed over the past two decades, mainly due to the internet, press releases still prove their value. That is, when your press release is worth read...
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October
12,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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October
03,
2017
SaaS companies are on the rise and an increasing amount of people recognize the value of SaaS. But what does that mean? What is Software as a Service and what can you expect from a SaaS company? ...
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September
27,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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September
26,
2017
The healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their ...
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September
19,
2017
According to Google, Artificial Intelligence, or AI, is “the intelligence exhibited by machines or software”. Though AI is often associated with dystopic sci-fi visions of the future (think The Matrix), its presence has become ubiquitous in our daily...
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August
31,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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August
29,
2017
There are quite a few offline PR campaigns that have generated a lot of attention in the past few years. A recent example is the “Fearless Girl” statue that was placed opposite the “Charging Bull” statue on Wall Street, New York City on March 7 2017....
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August
22,
2017
The changes in the field of PR have been focused on online development. Where does that leave offline PR? Well, not in the same spot as a few years ago. Offline PR is changing as we speak. Especially due to the evolution of online PR, offline will pl...
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August
15,
2017
Technology is changing the world, and the world of PR is no exception. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. ...
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August
14,
2017
Over the last years a lot of professions have changed almost unrecognizably. Look at marketing for example: we have gone from mass direct mails to personalized social media messages. The number of tools marketing professionals have at their disposal ...
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