2018
August
10,
2018
|
03:11 AM
America/Chicago
A few years ago, National Joint Powers Alliance (NJPA), a government agency centered around serving the community, arrived at the conclusion they had outgrown their brand name. Setting out to rebrand their organization, they left behind NJPA and intr...
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July
20,
2018
|
07:00 AM
America/Chicago
Bupa is a unique organisation with a strong purpose: Longer, healthier, happier lives. It has no shareholders and instead reinvests its profits to deliver more and better healthcare for its current and future customers.
...
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July
03,
2018
|
04:35 AM
America/Chicago
Pirelli is one of the largest tyre manufacturers in the world. Their innovative and sustainable products are made in 19 factories across the world and supply a world class product for cars, motorcycles, and bicycles.
...
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June
26,
2018
|
04:20 AM
America/Chicago
With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments?
And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the...
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March
27,
2018
|
06:00 AM
America/Chicago
Jackson Electric Membership Corp. had, one month before, gotten its newsroom up and running when tropical storm Irma battered northeast Georgia, where the company is based.
The storm knocked out power for half of the electrical cooperative’s 225,0...
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March
06,
2018
|
06:57 AM
America/Chicago
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are cha...
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February
20,
2018
|
08:38 AM
America/Chicago
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy.In part 2 o...
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February
06,
2018
|
10:01 AM
America/Chicago
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...
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2017
December
12,
2017
|
15:20 PM
America/Chicago
For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as an orga...
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November
10,
2017
|
07:07 AM
America/Chicago
On November 7, the Airports Council International - North America (ACI-NA) announced Miami International Airport as the recipient of the 2017 Peggy G. Hereford Award out of over 300 entries. This award recognizes MIA for Excellence in Airport Marketi...
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October
06,
2017
|
04:00 AM
America/Chicago
If you think about white beaches, lovely weather and friendly people, there is a big chance Curacao will pop up in your mind. Curacao Tourist Board is the organization that is responsible for promoting this destination to potential visitors throughou...
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September
18,
2017
|
15:12 PM
America/Chicago
According to the FCC, Harvey has disrupted at least 17 emergency call centers and 320 cellular sites, and it has caused outages for more than 148,000 Internet, TV, and phone customers. It is also reported that 9 radio stations went out of service. Em...
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September
15,
2017
|
02:41 AM
America/Chicago
The VELUX Group is an international company headquartered in Denmark, manufacturing roof windows, modular skylights and accessories to create better living environments for their customers. With a presence in over 40 countries, it requires a future-f...
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September
05,
2017
|
09:54 AM
America/Chicago
Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their newsroom over to PressPage. Within the first year, their total viewership jumped from 11,588 visits in 2015 to 114,697 visits the next full year on the...
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July
05,
2017
|
05:00 AM
America/Chicago
The University of Manchester has seen a dramatic increase in social media traffic since they started using their PressPage newsroom. The most substantial advantage, however, has to do with the day-to-day operations: "The biggest benefit of working wi...
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May
06,
2017
|
03:03 AM
America/Chicago
Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult.
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March
14,
2017
|
12:00 PM
America/Chicago
The Presspage platform greatly improved KLM's workflow, but it also increased traffic to KLM’s newsroom. By creating more efficiency -and speeding up the publication process considerably bu reducing dependencies and creating a connected workflow- KLM...
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February
18,
2017
|
03:06 AM
America/Chicago
After the merger between BNN and VARA, the new broadcasting organization installed a newsroom to meet the changing demands of journalists. Creating the appropriate environment for BNN-VARA’s dual brand policy took quite some time and effort.
...
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January
15,
2017
|
09:59 AM
America/Chicago
Eneco is one of the largest producers and suppliers of natural gas, electricity and heat in the United Kingdom, the Netherlands, France and Belgium serving more than 2 million business and residential customers.
...
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2016
May
19,
2016
|
15:05 PM
America/Chicago
It’s a cliché at this point, but nonetheless true: Media organizations are short-staffed, which means they’re always on the lookout for rich, multimedia content. Luckily for media outlets, PR can offer the stories and immersive experiences that audie...
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May
02,
2016
|
15:42 PM
America/Chicago
Governors State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that.
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March
11,
2016
|
08:29 AM
America/Chicago
At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Jeff Calaway and Kim Griffith --from Cook Children's Health Care System-- provided great insight on how to make your online newsroom... a ne...
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March
10,
2016
|
15:14 PM
America/Chicago
At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Brandon Daniels --communications manager at Marathon Petroleum Corporation (MPC)-- revealed some great take-aways from his social media jour...
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March
05,
2016
|
00:00 AM
America/Chicago
As the Paris Climate Change Conference heated up in November, it was hard to find anyone willing to put in a kind word about fossil fuels. Even automakers such as Nissan sought to position themselves on the side of the angels by promoting their elect...
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February
10,
2016
|
00:00 AM
America/Chicago
Johnsonville Sausage is searching for a spokesperson of unusual qualifications. The ideal "bratcaster" candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton saus...
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February
08,
2016
|
00:00 AM
America/Chicago
Using PressPage and its brand journalism strategy, H&R Block has seen a boost in traffic to the site. In January this year, overall sessions were up 12.35 percent compared with the same month in 2015. All engagement numbers have increased, among them...
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2015
December
22,
2015
|
00:00 AM
America/Chicago
Six months after launching their integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach.
...
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December
14,
2015
|
00:00 AM
America/Chicago
When a British Parliament committee recently recommended taxing soda to deter childhood obesity, Jeff Calaway saw an opportunity.
The senior content specialist at Texas-based Cook Children's Health Care System newsjacked the story with a piece tit...
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2014
July
02,
2014
|
05:40 AM
America/Chicago
Utrecht University has been using a PressPage newsroom for a year and a half. What has the experience been like so far? Which effect has the newsroom had on their reach? A short Q&A with press officer Roy Keeris.
...
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June
30,
2014
|
05:17 AM
America/Chicago
When a fire forced California State University San Marcos to cancel classes and delay commencement, PressPage helped communicators keep the campus informed.
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