Articles tagged with 'Content' | PressPage

Online Newsroom | PressPage (Content)

2020
September
10,
2020
| 04:43 AM America/Chicago
There are two kinds of digital newsrooms in the organizational world. Some are designed to please the chief executive with flowery turns of phrase but offer little concrete information. Others meet the needs of reporters, customers and the gene...
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2018
June
12,
2018
| 03:07 AM America/Chicago
On April 17th Tom Foremski organized a Media Salon in San Francisco on the rise of 'corporate publishing'. During the event a panel of experts discussed trends and effectiveness in corporate content strategies. The event inspired David Libby -from 2p...
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2017
November
04,
2017
| 07:57 AM America/Chicago
When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...
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September
12,
2017
| 03:18 AM America/Chicago
Although Virtual Reality (VR) sounds like a bridge too far for some people, it has recently become more commonplace, not only for consumers but also for businesses. Think about Google Cardboard, but also Samsung Gear VR and HTC Vive Headset, that off...
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August
08,
2017
| 09:41 AM America/Chicago
Is your newsroom supporting your SEO or killing your ranking? Check out these five common mistakes to make sure your newsroom is helping visitors discover your website instead of driving them away. ...
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July
11,
2017
| 08:00 AM America/Chicago
Storytelling is an ancient art that is still very much alive. Being able to tell a story your audiences will enjoy, remember, and engage with, is both compelling and difficult to accomplish. There are many ways to tell a story. What does Aristotle te...
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July
05,
2017
| 04:59 AM America/Chicago
The educational field is of major importance for a thriving society, but it’s also a field that has to create magic with little means to get the job done. There are many challenges to face being a PR professional in the education sector. How do you t...
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June
27,
2017
| 03:09 AM America/Chicago
Nowadays, an online newsroom is an essential part of a successful PR strategy. But how do you use your newsroom to its full potential? There are many tips and tricks to be found when you search for inspiration online. Luckily it boils down to just fi...
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June
16,
2017
| 07:37 AM America/Chicago
Allowing your employees and management to become an ambassador for your brand can be both challenging and rewarding. At PR is Key, social business strategist Jochem Koole explained why and how your colleagues should get involved into your corporate c...
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June
13,
2017
| 08:30 AM America/Chicago
Influencer marketing is hot. According to this study, 93% of PR and marketing professionals consider using influencers in their brand awareness strategies. But before you dive into an adventure with a random influencer, be sure you know what you are ...
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June
01,
2017
| 09:47 AM America/Chicago
PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter To h...
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May
29,
2017
| 04:40 AM America/Chicago
To strengthen their relationships with other departments as well as their influence at the management table, PR departments should be positioned at the very heart of their organization. At PR is Key, Sébastien Willems, co-founder and CEO of PressPage...
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May
19,
2017
| 03:00 AM America/Chicago
Establishing global PR guidelines is of vital importance to corporate branding. Enforcing those guidelines with a unified choice of tools and platforms makes for an organizational workflow that fosters consistency and improves internal processes. ...
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2016
April
05,
2016
| 08:00 AM America/Chicago
There is a world of difference between good intentions and a working, and successful, communication strategy. Start by walking through the following five steps and download an example of an efficient content calendar. ...
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March
11,
2016
| 08:29 AM America/Chicago
At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Jeff Calaway and Kim Griffith --from Cook Children's Health Care System-- provided great insight on how to make your online newsroom... a ne...
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March
10,
2016
| 15:14 PM America/Chicago
At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Brandon Daniels --communications manager at Marathon Petroleum Corporation (MPC)-- revealed some great take-aways from his social media jour...
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March
05,
2016
| 00:00 AM America/Chicago
As the Paris Climate Change Conference heated up in November, it was hard to find anyone willing to put in a kind word about fossil fuels. Even automakers such as Nissan sought to position themselves on the side of the angels by promoting their elect...
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February
27,
2016
| 00:00 AM America/Chicago
It has been 10 years on the day that Tom Foremski wrote "Die! Press Release! Die! Die! Die!" His ideas have become a standard part of communications curricula and also led to the whole concept of the ‘Social Media Release.’ ...
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2015
December
22,
2015
| 00:00 AM America/Chicago
Six months after launching their integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach. ...
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December
14,
2015
| 00:00 AM America/Chicago
When a British Parliament committee recently recommended taxing soda to deter childhood obesity, Jeff Calaway saw an opportunity. The senior content specialist at Texas-based Cook Children's Health Care System newsjacked the story with a piece tit...
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2013
September
05,
2013
| 04:34 AM America/Chicago
Slideshare has become the world's largest professional content sharing community, with over 60 million monthly users making their presentations accessible to a huge audience. Slideshare has the most important features of a social media platform, enab...
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