Online Newsroom | PressPage (Newsroom)

2018
August
07,
2018
Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story. ...
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June
19,
2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here. ...
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April
20,
2018
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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April
17,
2018
With the rise of social media, the changes in the traditional media landscape, the rapid succession of web-technology, and PR’s pressure to deliver more measurable contributions to bottom line company results, public- and media relations are in a tim...
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April
12,
2018
Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...
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February
13,
2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...
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January
24,
2018
Legendary Silicon Valley journalist Tom Foremski has embraced PressPage technology for the Valley’s most popular blog on the collision of technology and media. As its founder, and Chief Editor, Foremski, closely followed PressPage’s development since...
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2017
December
19,
2017
How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...
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November
13,
2017
Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...
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November
06,
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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October
06,
2017
If you think about white beaches, lovely weather and friendly people, there is a big chance Curacao will pop up in your mind. Curacao Tourist Board is the organization that is responsible for promoting this destination to potential visitors throughou...
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September
18,
2017
According to the FCC, Harvey has disrupted at least 17 emergency call centers and 320 cellular sites, and it has caused outages for more than 148,000 Internet, TV, and phone customers. It is also reported that 9 radio stations went out of service. Em...
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September
15,
2017
The VELUX Group is an international company headquartered in Denmark, manufacturing roof windows, modular skylights and accessories to create better living environments for their customers. With a presence in over 40 countries, it requires a future-f...
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July
05,
2017
The University of Manchester has seen a dramatic increase in social media traffic since they started using their PressPage newsroom. The most substantial advantage, however, has to do with the day-to-day operations: "The biggest benefit of working wi...
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May
11,
2017
A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation. In such circumstances, how the organizations weathers the storm depends largely on how it presents itself online. Here are 5 tips ...
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May
09,
2017
Does every crisis present an organization with a silver lining and an opportunity? Or is this another hackneyed idea? Here are three tips to increase your chances of drawing a positive outcome when a crisis hits. ...
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May
06,
2017
Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. ...
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April
25,
2017
Companies are scoring well with retweets when newsjacking, but confidence in their CEOs is at rock bottom. For effective and real-time reputation management, active involvement of the entire organization is indispensable. Here are five reasons why yo...
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March
14,
2017
The PressPage newsroom not only increased traffic to KLM’s news pages, it also improved their workflow. By creating more efficiency and speeding up the publication process considerably, KLM were empowered to react to events and crises quickly and dec...
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February
23,
2017
Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of in...
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January
30,
2017
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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January
25,
2017
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started in a good way for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mil...
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January
03,
2017
Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work. ...
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January
03,
2017
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper. ...
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January
03,
2017
What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...
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2016
December
07,
2016
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...
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November
14,
2016
For most communicators, the question is not if, but when a crisis will hit. And when it does you can’t waste time trying to figure out how your antiquated press release graveyard in your corporate website is going to get your critical response out th...
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May
19,
2016
It’s a cliché at this point, but nonetheless true: Media organizations are short-staffed, which means they’re always on the lookout for rich, multimedia content. Luckily for media outlets, PR can offer the stories and immersive experiences that audie...
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May
02,
2016
Governors State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that. ...
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March
11,
2016
At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Jeff Calaway and Kim Griffith --from Cook Children's Health Care System-- provided great insight on how to make your online newsroom... a ne...
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