Online Newsroom | PressPage (SaaS)

2019
February
28,
2019
The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world t...
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February
11,
2019
If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...
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February
01,
2019
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach an...
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2018
November
27,
2018
Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...
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November
20,
2018
  Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a d...
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September
13,
2018
How media research works and why it will improve the quality of your media coverage.​ ...
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September
06,
2018
Struggling to define success or create new goals? Check out this list of the top five KPIs for PR pros and start redefining what great PR looks like today. ...
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August
24,
2018
Most companies today provide website visitors with a downloadable media or press kit. We explain what a media kit is how you can build a media kit journalists will love. ...
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August
12,
2018
PR professionals are required to solve unique problems every day. We gathered our list of the biggest challenges in PR. What are yours? ...
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August
07,
2018
Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story. ...
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July
25,
2018
Editors are overwhelmed with press releases on a daily basis. This is how you make yours stand out. ...
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June
26,
2018
With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the...
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June
19,
2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here. ...
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June
05,
2018
A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out? ...
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May
02,
2018
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Ne...
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April
24,
2018
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...
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April
20,
2018
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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April
17,
2018
With the rise of social media, the changes in the traditional media landscape, the rapid succession of web-technology, and PR’s pressure to deliver more measurable contributions to bottom line company results, public- and media relations are in a tim...
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April
12,
2018
Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...
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March
13,
2018
In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. ...
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March
06,
2018
Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are cha...
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February
20,
2018
As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy. In part...
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February
13,
2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...
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February
06,
2018
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...
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January
17,
2018
No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call. ...
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2017
December
19,
2017
How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...
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December
05,
2017
How to Optimize your Newsroom for International Audiences Part 3 of 4 Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global ma...
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November
28,
2017
Here you will find our latest infographic. Using infographics can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media l...
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November
22,
2017
How to Optimize your Newsroom for International Audiences Part 2 of 4 As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present ...
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November
13,
2017
Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...
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