Articles tagged with 'SaaS' | Presspage

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world, ...

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach, a...

Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...

 Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom.But that’s no longer the case in today’s online-driven, hyper media-consuming world.And while each company may have a different pur...

The core of good Public Relations is reaching the right journalists with the right story at the right time. But how do you know if the journalists on your media list are the right ones? A combination of tech and the personal touch will help you build...

Struggling to define success or create new goals? Establishing KPIs in public relations is no easy feat, so here's a short guide to PR measurement with the top five KPIs for PR pros, so you can start redefining what successful PR looks like today....

PR professionals are required to solve unique problems every day. We gathered our list of the biggest challenges in PR. What are yours?

Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story.

Editors are overwhelmed with press releases on a daily basis. This is how you make yours stand out.

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? And if there’s ever an emergency such as a hurricane or—God forbid—a gunman on campus, how do you get the...

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here.

A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out?

GDP what?GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Nether...

Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...

An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.

With the rise of social media, the changes in the traditional media landscape, the rapid succession of web-technology, and PR’s pressure to deliver more measurable contributions to bottom line company results, public- and media relations are in a tim...

Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach.

Fragmentation of digital channels, the increased need for quantifying the true impact of PR, legacy corporate web solutions that technically limit the launch of modern communications campaigns, and blurring lines between PR and marketing. All are cha...

As social networks restructure their content priority, it has become clear that brands and publishers need to pay closer attention to their owned web properties. Harnessing the power of a social newsroom completely fits into this strategy.In part 2 o...

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...

Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...

No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call.

How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...

How to Optimize your Newsroom for International Audiences Part 3 of 4 Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global ma...

Using different types of content, including infographics, can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media libra...

How to Optimize your Newsroom for International Audiences Part 2 of 4 As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present ...

Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...

How to Optimize your Newsroom for International Audiences Part 1 of 4 As the world’s economy globalizes and commercial success of businesses becomes ever more intertwined with other markets, the communication departments of many organizations need...