Online Newsroom | PressPage (Strategy)

2019
August
22,
2019
| 09:17 AM America/Chicago
When you have a message to communicate, crafting a great story is just the first step. So many of us spend far too much time struggling with complicated mailing programs, or switching between multiple tools. Here at PressPage, we believe in making co...
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August
20,
2019
| 02:39 PM America/Chicago
It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to enga...
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June
11,
2019
| 04:45 PM America/Chicago
We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor wo...
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June
04,
2019
| 01:29 PM America/Chicago
If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the k...
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April
24,
2019
| 02:16 PM America/Chicago
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...
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April
15,
2019
| 02:12 PM America/Chicago
You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a ni...
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April
11,
2019
| 05:41 PM America/Chicago
Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engagin...
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April
01,
2019
| 05:05 PM America/Chicago
PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your effo...
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2018
June
12,
2018
| 10:07 AM America/Chicago
On April 17th Tom Foremski organized a Media Salon in San Francisco on the rise of 'corporate publishing'. During the event a panel of experts discussed trends and effectiveness in corporate content strategies. The event inspired David Libby -from 2p...
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2013
September
05,
2013
| 11:34 AM America/Chicago
Slideshare has become the world's largest professional content sharing community, with over 60 million monthly users making their presentations accessible to a huge audience. Slideshare has the most important features of a social media platform, enab...
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