How Presspage helped BT optimize their publishing process
Things in the telecommunications industry can change very fast. As a company that serves security, cloud, and networking services to customers in over 180 countries, the BT team requires tools that can
help them keep up with the pace of their sector. With Presspage, the external communications team at BT has removed all unnecessary steps to publishing, gaining extra time, autonomy, and flexibility.
In 2006, Foremski, a former Financial Times journalist, had had more than enough. Every so often he would receive a press release of over 8 MB in his mailbox in which a PR professional intended to scoop him some "news". The attention they evoked with...