Articles tagged with 'content' & 'event' | Presspage

In a digital world overflowing with content, Porsche's journey of storytelling is a beacon of innovation. Recognizing the challenge of capturing audience attention, the brand shifted from a product-focused approach to a compelling audience-centric st...

For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an imp...

The work of modern communicators has for the most part turned digital. Fragmentation of digital channels, an increased need for quantifying the true impact of your PR strategy to bottom line results, and corporate web solutions that limit the ROI of ...

Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world. ...

Ignored by journalists? Rejected by the public? Forgotten by your own employees? This webinar will reveal the essentials to bring your corporate newsroom back in the game.