Articles tagged with 'news' | Presspage

In the digital era, brand narrative control is crucial for effective storytelling. Software solutions can enable communication teams to overcome challenges, centralize efforts, and create cohesive brand narratives, fostering meaningful connections wi...

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...

You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a ni...

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engagin...

PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your effo...

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach, a...

Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...

The core of good Public Relations is reaching the right journalists with the right story at the right time. But how do you know if the journalists on your media list are the right ones? A combination of tech and the personal touch will help you build...

Struggling to define success or create new goals? Establishing KPIs in public relations is no easy feat, so here's a short guide to PR measurement with the top five KPIs for PR pros, so you can start redefining what successful PR looks like today....

PR professionals are required to solve unique problems every day. We gathered our list of the biggest challenges in PR. What are yours?

Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story.

Editors are overwhelmed with press releases on a daily basis. This is how you make yours stand out.

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here.

A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out?

For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an imp...

GDP what?GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Nether...

Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...

An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach.

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...

No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call.

For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as an orga...

How to Optimize your Newsroom for International Audiences Part 3 of 4 Doing business on an international level is no longer solely in the domain of the multinational corporations. In essence, any organization with a website has access to global ma...

Using different types of content, including infographics, can help you gain more traffic. The PressPage platform allows you to easily embed infographic, 'pin' these straight away into your Pinterest account and it will be included in your media libra...

How to Optimize your Newsroom for International Audiences Part 2 of 4 As journalists continue to use the web to do parts of their research, they have come to expect certain features from a company’s online newsroom. For example, it should present ...

Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...

How to Optimize your Newsroom for International Audiences Part 1 of 4 As the world’s economy globalizes and commercial success of businesses becomes ever more intertwined with other markets, the communication departments of many organizations need...

When you are writing a blog post or press release, your aim is to reach your target audience. Sending a press release to journalists or submitting a blog post to an external website are great ways to reach new members in your target audience. That is...

All employers may claim ‘we offer a great spot to work with amazing colleagues and interesting brands’. PressPage, however, lives up to it. There are numerous reasons to apply for a job at PressPage, we narrowed it down to the top five. Scroll all th...