Online Newsroom | PressPage (news)

2019
June
11,
2019
We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor wo...
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June
04,
2019
If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the k...
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April
24,
2019
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...
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April
15,
2019
You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a ni...
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April
11,
2019
Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engagin...
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April
01,
2019
PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your effo...
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February
28,
2019
The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world t...
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February
11,
2019
If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...
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February
01,
2019
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach an...
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2018
November
27,
2018
Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...
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November
20,
2018
  Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a d...
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September
13,
2018
How media research works and why it will improve the quality of your media coverage.​ ...
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September
06,
2018
Struggling to define success or create new goals? Check out this list of the top five KPIs for PR pros and start redefining what great PR looks like today. ...
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August
24,
2018
Most companies today provide website visitors with a downloadable media or press kit. We explain what a media kit is how you can build a media kit journalists will love. ...
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August
14,
2018
Building a Newsroom for your healthcare organization ...
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August
12,
2018
PR professionals are required to solve unique problems every day. We gathered our list of the biggest challenges in PR. What are yours? ...
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August
07,
2018
Creative brand storytelling has become a significant part of public relations in recent years. We share the essentials of building your brand story. ...
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July
25,
2018
Editors are overwhelmed with press releases on a daily basis. This is how you make yours stand out. ...
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June
19,
2018
Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Learn about the 7 essentials here. ...
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June
05,
2018
A successful modern-day press release is not something that is written up on the fly. Editors get overflowed with press releases on a daily basis. Why would yours stand out? ...
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May
25,
2018
For complex B2B sales processes, a good communications plan is key. In essence, a lot of knowledge sharing and education goes into making most B2B deals happen. But is this not marketing's job? Yes… But if you want your content to have more of an imp...
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May
02,
2018
GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Ne...
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April
24,
2018
Within PR nobody stands still. It is an industry where people are always on the lookout for interesting new stories to cover, and then whether their story is being covered by the press. The dynamic nature of PR ensures that all professionals have sev...
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April
20,
2018
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion. ...
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April
12,
2018
Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...
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March
13,
2018
In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. ...
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February
13,
2018
Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...
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January
17,
2018
No fair. Your organization wrote the book on that topic that’s all over the evening news. Yet the evil search bots are ignoring you, and reporters never call. ...
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2017
December
19,
2017
How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...
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December
12,
2017
For professional associations it is vital to stay on top of developments in their industry. It is no different for the UK's leading professional PR association; the Chartered Institute of Public Relations. The CIPR was founded in 1948, and as an orga...
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