Articles tagged with 'newsroom' | Presspage

An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.

Gabe Martinez, digital content strategist for Hahn Public Communications, discusses the changing media landscape, the evolution of mainstream media and the need for every company to become a media company, with Jeff Hahn, Founding Partner of digital ...

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a ...

Legendary Silicon Valley journalist Tom Foremski has embraced PressPage technology for the Valley’s most popular blog on the collision of technology and media. As its founder, and Chief Editor, Foremski, closely followed PressPage’s development since...

How to Optimize your Newsroom for International Audiences Part 4 of 4 In 2016 it finally happened…mobile traffic overtook the desktop as the primary method used to access websites. Inevitably this also means that most of your newsroom’s traffic wi...

Google News is a service that aims to organize all the world’s news, while providing the best possible experience for visitors seeking useful and timely news information. Companies can use Google News as a new channel to distribute their news, howeve...

Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...

If you think about white beaches, lovely weather and friendly people, there is a big chance Curacao will pop up in your mind. Curacao Tourist Board is the organization that is responsible for promoting this destination to potential visitors throughou...

According to the FCC, Harvey has disrupted at least 17 emergency call centers and 320 cellular sites, and it has caused outages for more than 148,000 Internet, TV, and phone customers. It is also reported that 9 radio stations went out of service. Em...

The VELUX Group is an international company headquartered in Denmark, manufacturing roof windows, modular skylights and accessories to create better living environments for their customers. With a presence in over 40 countries, it requires a future-f...

The University of Manchester has seen a dramatic increase in social media traffic since they started using their PressPage newsroom. The most substantial advantage, however, has to do with the day-to-day operations: "The biggest benefit of working wi...

A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation. In such circumstances, how the organizations weathers the storm depends largely on how it presents itself online. Here are 5 tips ...

Does every crisis present an organization with a silver lining and an opportunity? Or is this another hackneyed idea? Here are three tips to increase your chances of drawing a positive outcome when a crisis hits. ...

Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult.

Companies are scoring well with retweets when newsjacking, but confidence in their CEOs is at rock bottom. For effective and real-time reputation management, active involvement of the entire organization is indispensable. Here are five reasons why yo...

The Presspage platform greatly improved KLM's workflow, but it also increased traffic to KLM’s newsroom. By creating more efficiency -and speeding up the publication process considerably bu reducing dependencies and creating a connected workflow- KLM...

Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work. ...

PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper.

What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...

Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...

It’s a cliché at this point, but nonetheless true: Media organizations are short-staffed, which means they’re always on the lookout for rich, multimedia content. Luckily for media outlets, PR can offer the stories and immersive experiences that audie...

Governors State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that.

At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Jeff Calaway and Kim Griffith --from Cook Children's Health Care System-- provided great insight on how to make your online newsroom... a ne...

At Ragan's 4th Annual Social Media Conference for PR, Marketing and Corporate Communications at Disney World, Brandon Daniels --communications manager at Marathon Petroleum Corporation (MPC)-- revealed some great take-aways from his social media jour...

As the Paris Climate Change Conference heated up in November, it was hard to find anyone willing to put in a kind word about fossil fuels. Even automakers such as Nissan sought to position themselves on the side of the angels by promoting their elect...

It has been 10 years on the day that Tom Foremski wrote "Die! Press Release! Die! Die! Die!" His ideas have become a standard part of communications curricula and also led to the whole concept of the ‘Social Media Release.’ ...

Johnsonville Sausage is searching for a spokesperson of unusual qualifications. The ideal "bratcaster" candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton saus...

Using PressPage and its brand journalism strategy, H&R Block has seen a boost in traffic to the site. In January this year, overall sessions were up 12.35 percent compared with the same month in 2015. All engagement numbers have increased, among them...

Like most PR/Comms professionals, the new year also allows you to set some new goals. One that might top your list is ‘pimping’ your corporate, or brand, newsroom to make it an effective tool for your online and digital communications strategy: make ...

Six months after launching their integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach. ...