From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach, a...

The core of good Public Relations is reaching the right journalists with the right story at the right time. But how do you know if the journalists on your media list are the right ones? A combination of tech and the personal touch will help you build...

Struggling to define success or create new goals? Establishing KPIs in public relations is no easy feat, so here's a short guide to PR measurement with the top five KPIs for PR pros, so you can start redefining what successful PR looks like today. ...

Most companies today provide website visitors with a downloadable media or press kit. We explain what a media kit is how you can build a media kit journalists will love. ...