Online Newsroom | PressPage (pp-one-column-layout)

2019
August
22,
2019
| 09:17 AM America/Chicago
When you have a message to communicate, crafting a great story is just the first step. So many of us spend far too much time struggling with complicated mailing programs, or switching between multiple tools. Here at PressPage, we believe in making co...
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August
20,
2019
| 02:39 PM America/Chicago
It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to enga...
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June
11,
2019
| 04:45 PM America/Chicago
We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. But we would be remiss in failing to mention the vital role of the communications editor. In the not-so-far-away past, the communications editor wo...
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June
04,
2019
| 01:29 PM America/Chicago
If the old saying, “any press is good press,” is true, getting a business’s name in the news, no matter how it’s done, is key to its success. Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the k...
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April
24,
2019
| 02:16 PM America/Chicago
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and bran...
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April
15,
2019
| 02:12 PM America/Chicago
You’ve heard of SEO. You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a ni...
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April
11,
2019
| 05:41 PM America/Chicago
Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engagin...
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April
01,
2019
| 05:05 PM America/Chicago
PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your effo...
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February
28,
2019
| 11:05 AM America/Chicago
The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. However, in today’s world t...
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February
11,
2019
| 11:09 AM America/Chicago
If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more importan...
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February
01,
2019
| 09:50 AM America/Chicago
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.  There are many different KPIs used including AVE, total reach an...
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2018
November
27,
2018
| 01:48 PM America/Chicago
Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. We’re excited to announce the latest update to our platform - the Media Database. ...
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November
20,
2018
| 11:22 PM America/Chicago
  Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a d...
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