How Presspage helped BT optimize their publishing process
Things in the telecommunications industry can change very fast. As a company that serves security, cloud, and networking services to customers in over 180 countries, the BT team requires tools that can
help them keep up with the pace of their sector. With Presspage, the external communications team at BT has removed all unnecessary steps to publishing, gaining extra time, autonomy, and flexibility.
No matter how interesting you feel your own content is, it is the reader who decides how much of it he takes in. Which isn’t a lot. Fortunately, eye-tracking enables you to look over the reader’s shoulder and determine where to place your most essent...