Articles tagged with 'tools' & 'trends' | Presspage

Online Newsroom | Presspage (tools,trends)

2017
August
14,
2017
| 09:40 AM America/Chicago
Over the last years a lot of professions have changed almost unrecognizably. Look at marketing for example: we have gone from mass direct mails to personalized social media messages. The number of tools marketing professionals have at their disposal ...
Read more
2016
December
07,
2016
| 08:42 AM America/Chicago
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...
Read more
November
07,
2016
| 06:30 AM America/Chicago
Scientific research shows that percentages are remembered significantly better than many other forms of quantitative data. ...
Read more
October
25,
2016
| 09:00 AM America/Chicago
There are many ways to keep track of trending topics on social media. Here’s why you should and how to go about it. ...
Read more
October
17,
2016
| 09:00 AM America/Chicago
You have 15 seconds to convey your message on a small smartphone screen on which you’re competing with 25 other apps. ...
Read more
June
28,
2016
| 06:30 AM America/Chicago
The field of PR has some catching up to do, but is now showing some serious signs of moving with the times. We look at four ways PR has been steadily progressing in recent times. ...
Read more
May
17,
2016
| 02:00 AM America/Chicago
The impact and effectiveness of a press release or commercial can be strongly influenced by your audience’s trust in a quoted source. We’ll explain by going into a communication science theory. ...
Read more
January
06,
2016
| 00:00 AM America/Chicago
Like most PR/Comms professionals, the new year also allows you to set some new goals. One that might top your list is ‘pimping’ your corporate, or brand, newsroom to make it an effective tool for your online and digital communications strategy: make ...
Read more
2015
October
07,
2015
| 07:09 AM America/Chicago
No matter how interesting you feel your own content is, it is the reader who decides how much of it he takes in. Which isn’t a lot. Fortunately, eye-tracking enables you to look over the reader’s shoulder and determine where to place your most essent...
Read more