Bupa expands global newsroom network
Bupa is a unique organisation with a strong purpose: Longer, healthier, happier lives. It has no shareholders and instead reinvests its profits to deliver more and better healthcare for its current and future customers.
A global healthcare business, Bupa currently employs over 78,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, the USA, Brazil, the Middle East and Ireland, and many more through associate businesses in Saudi Arabia and India. It has over 15.5 million health insurance customers, provides healthcare to around 14.5 million people in clinics and hospitals, and looks after over 23,300 aged care residents.
The organisation first adopted PressPage’s newsroom technology for their Australian market.
The launch of their UK newsroom shows that their UK and corporate teams has been impressed with the platform’s easy workflow and effectiveness.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.