Case: Nyenrode New Business School
Newsroom content boosts website traffic of Nyenrode New Business School.
Nyenrode New Business School decided to expand its static website with a social media newsroom in May 2011. They opted for PressPage's technology.
Below is a short case description as released by Nyenrode New Business School today.
The Adwords campaign was discontinued in July. Consequentially, from that moment we noted a downward trend in the amount of visitors to our website. This gave insight to the fact that the high number of website visitors per month mainly came from paid advertising. Furthermore, it can be concluded these visitors were not loyal enough to ensure "steady" returning visits.
The PressPage newsroom was launched in May. From this moment on we see an increase in the number of visitors based on relevant content (not "paid bait" but "news") versus the paid Adwords campaigns of recent years. The statistics also show that the percentage of returning visitors is high, which was precisely the intent of the newsroom: offer influencers a place where they can find everything they need.
While the performance substantially improved, the monthly costs have decreased by 7%. This reduction is inclusive of monthly external (PR) advice.
We have gained greater and better (content) interaction with the visitor at lower monthly costs.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.