Archive | Presspage

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2017
06
November
2017
| 15:42 Europe/London
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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12
September
2017
| 09:18 Europe/London
Although Virtual Reality (VR) sounds like a bridge too far for some people, it has recently become more commonplace, not only for consumers but also for businesses. Think about Google Cardboard, but also Samsung Gear VR and HTC Vive Headset, that off...
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28
March
2017
| 07:54 Europe/London
Regular additions to our team are enabling us to accelerate our development processes. This past quarter, we managed to launch some exciting new upgrades to the PressPage platform! ...
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14
March
2017
| 17:00 Europe/London
The PressPage newsroom not only increased traffic to KLM’s news pages, it also improved their workflow. By creating more efficiency and speeding up the publication process considerably, KLM were empowered to react to events and crises quickly and dec...
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02
March
2017
| 13:29 Europe/London
In 2016, expert speakers from the Netherlands and the UK shared their experiences and insights regarding crisis communication during the first edition of PR is Key. The event was a great success, and we are excited to tell you more about the upcoming...
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18
February
2017
| 09:06 Europe/London
After the merger between BNN and VARA, the new broadcasting organization installed a newsroom to meet the changing demands of journalists. Creating the appropriate environment for BNN-VARA’s dual brand policy took quite some time and effort. ...
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30
January
2017
| 12:55 Europe/London
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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25
January
2017
| 09:32 Europe/London
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started great for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mills. Sinc...
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23
January
2017
| 06:06 Europe/London
In the last quarter of a very exciting year for PressPage, we managed to launch a great number of new features for the publishing and distribution parts of our platform. Let's take a look at the most eye-catching ones. ...
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15
January
2017
| 15:59 Europe/London
Eneco is one of the largest producers and suppliers of natural gas, electricity and heat in the United Kingdom, the Netherlands, France and Belgium serving more than 2 million business and residential customers. ...
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03
January
2017
| 09:00 Europe/London
Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work. ...
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03
January
2017
| 07:33 Europe/London
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper. ...
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03
January
2017
| 07:33 Europe/London
What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...
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2016
28
December
2016
| 16:15 Europe/London
Last week, we got in touch with a good friend of ours to work on a special holiday message to all people in PR. In our fast changing world with all kinds of technologies constantly being invented, there have been few innovations in PR which help ...
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07
December
2016
| 14:42 Europe/London
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...
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05
December
2016
| 09:57 Europe/London
In Fontys Hogescholen’s communications strategy, the role of content is growing at a steady pace. The transition to a new newsroom enabled the broad-based college to reach a larger audience. ...
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07
November
2016
| 12:30 Europe/London
Scientific research shows that percentages are significantly better recalled than many other forms of quantitative data. ...
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28
October
2016
| 10:13 Europe/London
As a result of continued strong growth in clients, PressPage has accelerated our expansion plans. Three new team members joined the company in October and the headquarters in Amsterdam will be moving to a larger location in early 2017. Additionally, ...
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25
October
2016
| 15:00 Europe/London
There are many ways to keep track of trending topics on social media. Here’s why you should and how to go about it. ...
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17
October
2016
| 15:00 Europe/London
You have fifteen seconds to convey your message on a small smartphone screen on which you’re competing with 25 other apps. ...
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11
October
2016
| 10:16 Europe/London
This last quarter our Development team focused a lot on improving existing items and introducing new features. One particular bigger feature is E-Mail Distribution. This feature allows our users to create campaigns (connected to releases) and send th...
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28
June
2016
| 12:30 Europe/London
The field of PR has some catching up to do, but is now showing some serious signs of moving with the times. We look at four ways PR has been steadily progressing in recent times. ...
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27
June
2016
| 11:43 Europe/London
As always our development team worked hard on optimizing our platform, releasing new features and developing our APIs. This last quarter we focused a bit more on a bigger project; Statistics 3.0. ...
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17
May
2016
| 08:00 Europe/London
The impact and effectiveness of a press release or commercial can be strongly influenced by your audience’s trust in a quoted source. We’ll explain by going into a communication science theory. ...
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22
April
2016
| 14:00 Europe/London
Our team has big plans in store for this year. Not only do we want to launch a lot of awesome new features, but we want to do so using our shiny new API, which will be our engine for innovation. In this first quarter we made serious progress towards ...
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05
April
2016
| 14:00 Europe/London
There’s a world of difference between good intentions and a working, successful communication strategy. Start by walking through the following five steps and download an example of an efficient content calendar. ...
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29
February
2016
| 10:57 Europe/London
PressPage, developer of an innovative SaaS platform for Public Relations, today announces the appointment of co-founder Sébastien Willems as Chief Executive Officer. ...
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22
February
2016
| 10:25 Europe/London
PressPage is attending CeBIT, the world’s largest expo for professionals in information and communications technology. Visit our stand for a chance to win a free newsroom. ...
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10
February
2016
| 06:00 Europe/London
Johnsonville Sausage is searching for a spokesperson of unusual qualifications. The ideal "bratcaster" candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton saus...
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08
February
2016
| 06:00 Europe/London
Using PressPage and its brand journalism strategy, H&R Block has seen a boost in traffic to the site. In January this year, overall sessions were up 12.35 percent compared with the same month in 2015. All engagement numbers have increased, among them...
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