2017
06
November
2017
|
15:42
Europe/London
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared.
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14
March
2017
|
17:00
Europe/London
The PressPage newsroom not only increased traffic to KLM’s news pages, it also improved their workflow. By creating more efficiency and speeding up the publication process considerably, KLM were empowered to react to events and crises quickly and dec...
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30
January
2017
|
12:55
Europe/London
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures.
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25
January
2017
|
09:32
Europe/London
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started great for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mills. Sinc...
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03
January
2017
|
09:00
Europe/London
Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work.
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03
January
2017
|
07:33
Europe/London
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper.
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03
January
2017
|
07:33
Europe/London
What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...
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2016
07
December
2016
|
14:42
Europe/London
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet?
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10
February
2016
|
06:00
Europe/London
Johnsonville Sausage is searching for a spokesperson of unusual qualifications. The ideal "bratcaster" candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton saus...
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08
February
2016
|
06:00
Europe/London
Using PressPage and its brand journalism strategy, H&R Block has seen a boost in traffic to the site. In January this year, overall sessions were up 12.35 percent compared with the same month in 2015. All engagement numbers have increased, among them...
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2015
22
December
2015
|
06:00
Europe/London
Six months after launching their integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach.
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14
December
2015
|
06:00
Europe/London
When a British Parliament committee recently recommended taxing soda to deter childhood obesity, Jeff Calaway saw an opportunity.
The senior content specialist at Texas-based Cook Children's Health Care System newsjacked the story with a piece tit...
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2014
12
December
2014
|
09:32
Europe/London
The WhatsApp Messenger is probably the hottest messenger service for mobile devices. The service is currently downloaded and used by over 500 million users who share more than 700 million photos and 100 million videos every single day.As of today, Pr...
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30
June
2014
|
11:17
Europe/London
When a fire forced California State University San Marcos to cancel classes and delay commencement, PressPage helped communicators keep the campus informed.
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02
June
2014
|
09:02
Europe/London
The contemporary attention economy requires contemporary communications. Organizations need to remain relevant and facilitate their target audience in the best way possible. ‘It is far too expensive and time-consuming to manage the technology yoursel...
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23
May
2014
|
14:13
Europe/London
PressPage, the leading technology provider for content-sharing-platforms like social newsrooms, virtual press centers, and online media hubs, and Ragan, a brand journalism pioneer, jointly announce a new partnership that brings an easy-to-use publish...
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15
April
2014
|
13:33
Europe/London
PressPage has enabled the UK's leading PR advocate -equivalent to the American PRSA- to increase their workflow efficiency and distribution effectiveness; allowing them to tell an engaging and optimised online story that is published straight into th...
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14
January
2014
|
14:33
Europe/London
In the last months of 2013 our development team mostly focused on workflow improvements to help you work even more efficiently. Next to that, a couple of great new features were introduced. Read on to get an overview of what we've been up to in the l...
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2013
08
October
2013
|
10:39
Europe/London
In the last quarter we have worked on a significant make-over of the back end of our system. We added some features such as dynamic modules and a visual news carousel. We also strengthened our security and improved the implementation of video. Read o...
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20
September
2013
|
11:52
Europe/London
Simplyhealth is a UK-based healthcare company with a large customer base, and the leading provider of cash plans. Over three million customers, as well as around 20.000 companies choose Simplyhealth as their healthcare provider. The company has been ...
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05
September
2013
|
10:34
Europe/London
Slideshare has become the world's largest professional content sharing community, with over 60 million monthly users making their presentations accessible to a huge audience. Slideshare has the most important features of a social media platform, enab...
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30
August
2013
|
10:19
Europe/London
Google's recent update of its link schemes document, concerning the use of anchor text links in online press releases and blogposts, has caused some confusion. Many users of social media newsrooms are wondering if and how this will affect their conte...
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13
August
2013
|
12:32
Europe/London
MGM Advantage is among the fastest growing businesses in the UK retirement income market. The company's newsroom has been up-to-speed since late 2012, and has seen a serious increase in traffic and downloads, fulfilling MGM Advantage's wish to make p...
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25
July
2013
|
13:37
Europe/London
ICCO is the voice of public relations consultancies around the world, representing 1,700 PR firms in 28 countries. The partnership with PressPage will see the ICCO website fully equipped with a virtual press room that will become a hub for all of the...
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21
June
2013
|
09:00
Europe/London
A good social media release simply cannot do without one or two powerful, convincing quotes from reputable sources. Quotes can make your story more appealing to journalists, as your release will read more like a news story. By adding the picture and...
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07
June
2013
|
15:30
Europe/London
The use of shortened links in social media releases is very useful, particularly to monitor web traffic. From the beginning, PressPage has used Bitly, currently the most popular short link service, with a variety of tools. It is now possible for user...
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08
May
2013
|
13:53
Europe/London
PressPage has optimised the infographic-module, allowing users to include them in their releases. Users can add a custom title and easily enable (or disable) the embedding of the infographic by readers and other interested parties. Making infographic...
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22
April
2013
|
15:04
Europe/London
The modern media no longer simply needs a good story: in the contemporary world, they are also looking for interactive and multimedia content. But how is that best supplied in a press release? In December 2011 the CIPR faced just such an issue. The l...
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2012
29
November
2012
|
11:33
Europe/London
Companies are defining their communications roadmap in an effort to become more effective and efficient. By building their own media channels, brands are beginning to notice the myriad of benefits associated with telling and distributing their sto...
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21
November
2012
|
12:37
Europe/London
The amount of organisations integrating online newsrooms into their marketing communications mix has skyrocketed over recent years. As internet becomes an increasingly more powerful medium, it provides communicators with easy and direct access to ...
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