Case: Nyenrode New Business School
Newsroom content boosts website traffic of Nyenrode New Business School.
- Newsroom content secures visitors based on relevant content instead of paid clicks thru Adwords campaign.
- Website traffic: performance has increased drastically whilst costs have decreased.
- Nyenrode New Business School makes use of PressPage's online and social media newsroom technology.
Nyenrode New Business School decided to expand its static website with a social media newsroom in May 2011. They opted for PressPage's technology.
Below is a short case description as released by Nyenrode New Business School today.
The Adwords campaign was discontinued in July. Consequentially, from that moment we noted a downward trend in the amount of visitors to our website. This gave insight to the fact that the high number of website visitors per month mainly came from paid advertising. Furthermore, it can be concluded these visitors were not loyal enough to ensure "steady" returning visits.
The PressPage newsroom was launched in May. From this moment on we see an increase in the number of visitors based on relevant content (not "paid bait" but "news") versus the paid Adwords campaigns of recent years. The statistics also show that the percentage of returning visitors is high, which was precisely the intent of the newsroom: offer influencers a place where they can find everything they need.
While the performance substantially improved, the monthly costs have decreased by 7%. This reduction is inclusive of monthly external (PR) advice.
We have gained greater and better (content) interaction with the visitor at lower monthly costs.
This case shows the true value of content. Nyenrode New Business School's new strategy delivers content, improved online presence and engaged visitors. I strongly believe this is the way to go for most companies.
PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.