London,
15
April
2014
|
13:33
Europe/London

CIPR and PressPage review two years in partnership

PR advocate body increases workflow efficiency and significantly boosts web traffic.

Summary

PressPage has enabled the UK's leading PR advocate -equivalent to the American PRSA- to increase their workflow efficiency and distribution effectiveness; allowing them to tell an engaging and optimised online story that is published straight into the search and social worlds.

It has been just over two years since the Chartered Institute of Public Relations (CIPR), the professional body for PR practitioners in the UK, and PressPage, suppliers of fully integrated newsroom solutions, partnered.

Working with PressPage enabled the Institute to move away from a restricted design and layout set out in its current website, to a user-friendly platform which enables the Communications Team to upload, update and publish news stories and timely comment in a fully integrated rich-media environment.

According to Andy Ross, the CIPR's Public Relations Manager, "Partnering with PressPage has been a big step forward for the CIPR. In the past two years we have moved away from the press release simply being a tool used to inform our well-established media contacts, towards using our newsroom as the hub and focus for the Institute being a media owner in its own right."

But this is not only true for the CIPR thinks Roel Cozijnsen, PressPage's General Manager for the UK, "clients benefit from a fully integrated newsroom plug-in within their website, with instant distribution options to all social media channels. PressPage ensures that content is as shareable as possible in one central location."

Andy Ross, Public Relations Manager CIPR
Using the PressPage social media newsroom has not only spiked our web traffic, it has made us more relevant and savvy as communications professionals. I couldn’t offer any higher recommendation.
Andy Ross, Public Relations Manager CIPR

For Ross and his team, the platform enables them to directly publish stories and timely comment on issues that not only concern their business, but their members and the wider profession.

With PressPage's particular focus on future proofing their clients' newsroom, the development team is constantly constantly looking on how they can evolve and innovate the front-end and back-end experience. Ross comments that "alongside this their dedicated technical support is always on hand to tweak or develop systems or advise on best practice."

Boilerplate

PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.

Professional UK bodies for public relations practitioners like the CIPRPRCA, and IPRA all work with PressPage's newsroom technology.

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