London ,
30
August
2013
|
10:19
Europe/London

Google's recent update no threat for newsroom users

As long as users don't manipulate PageRanking, Google's recent update will have no negative effect.

Summary

Google's recent update of its link schemes document, concerning the use of anchor text links in online press releases and blogposts, has caused some confusion. Many users of social media newsrooms are wondering if and how this will affect their content.
Google’s main goal is to provide the best quality content on a certain subject. As long as users don't try to manipulate PageRanking with 'keyword stuffing', paid links or a lot of internal linking, this recent Google update will not affect the PageRanking of our clients.

In July, Google updated its link schemes document, concerning the use of anchor text links in online press releases and blogposts. There has been some confusion concerning this matter and many users of social media newsrooms are wondering if and how this will affect their content.

What's the deal?
Google’s main goal is to provide the best quality content on a certain subject. Recent updates of the Webmaster Guidelines were aimed at increasing the quality of the content Google indexes and ranks, with the note that 'any links intended to manipulate PageRank or a site's ranking in Google search results may be considered a violation of Google’s Webmaster Guidelines'.
For a long time, inbound links in text were a major part of the Google search ranking algorithm, and press releases with optimized links in them could serve as a way to raise ranking. Especially when a press release was sent out through a wire service, making it appear on many other websites and blogs. Press releases, especially bad 'spammy' releases, became vehicles for an SEO tactic. 

Unnatural links
An anchor text is the word or phrase to which a hyperlink is connected. They serve to send people directly to a document or an other website or page. Google's own example of an optimized anchor text with 'linkstuffing' is:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.

This one sentence contains no less than five identical hyperlinks and is therefore classified as 'unnatural'. To prevent penalizing from Google, we have made these links 'nofollow'; this does not mean the text can't be found in search, it just means Google won’t give weight to its link(s) for SEO reasons. Read more about 'nofollow' in Google's Content Guidelines.
Google has made an end to the possibility of manipulating ranking through the use of links. In the words of Google's Matt Cutt: the goal should be to make 'a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings.'

About us

PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.

Professional UK bodies for public relations practitioners like the CIPRPRCA, and IPRA all work with PressPage's newsroom technology.