London,
29
September
2011
|
11:00
Europe/London

Growing number of agencies team up with PressPage

PR agencies empowered to deliver state of the art social media services to their clients.

Summary

PressPage offers an online solution to PR agencies by providing a professional social media release and newsroom platform that can be easily branded and seamlessly integrated into the websites of an agency's clients. The platform gives PR agencies the opportunity to create, manage and track rich multi-media (press)messages with direct integration to and from social media platforms.
This turn-key technology enables PR agencies to efficiently and effectively capitalize on the strong demand from businesses in the field of online PR, whilst dramatically reducing costs.

Newsfacts:
  • Social media is the most increasingly influential source of information on stories published by business journalists.
  • On balance social media is seen to have a positive effect on the quality of journalism, and is believed will increasingly important to the angle and content of published stories.
  • Nine in ten journalists claim to have investigated an issue further for their work due to information sourced from social media.
  • Around one in seven of all stories may originate from social media.

(Source: Brunswick Research, USE OF SOCIAL MEDIA AMONG BUSINESS JOURNALISTS, Spring 2011)

Due to the Internet, particularly social media, the landscape of public relations has expanded drastically offering PR agencies new growth horizons. Brands want to engage through social networks, but need the assistance of their PR-advisors concerning their digital and social strategy.

Agencies are well equipped to develop a digital and social communication strategy, and create the content to support it, but generally lack the technological applications to do so.

PressPage offers a unique solution to agencies to capitalise on the increased demand of businesses for digital and social media communications.PressPage offers an online solution to PR agencies by providing a professional, customizable social media release and newsroom platform that can be seamlessly integrated into the websites of their clients. The platform gives them the opportunity to create and manage turn-key rich multi-media (press)messages with direct integration to and from social media platforms. 

Our aim is to partner with PR agencies and jointly deliver value to businesses. For us at PressPage, the agency is the hero.
Bart Verhulst, Co-founder of PressPage
Boilerplate

PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.

Professional UK bodies for public relations practitioners like the CIPRPRCA, and IPRA all work with PressPage's newsroom technology.

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