PressPage competition to win the latest CIPR book
'PR and Communication in Local Government and Public Services'
PressPage is pleased to announce an amazing opportunity to win the latest CIPR book: PR and Communication in Local Government and Public Services.
To be included in the draw, all you need to do is fill in the form at the bottom. The winners will be announced on the 22nd of August.
About the book
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social communications through to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their "brand".
Full of expert advice, tools and case studies, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
CIPR members and partners/affiliates have written a number of books that are essential reading for those in the PR profession. On the 20th of July 2012 Share This was released, a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel.
Share This Too, the follow-up to the best-selling Share This - will be released in August 2013.
This book brings the theory and practice of public service PR right up-to-date and is a 'must' read' for anyone working or thinking of working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out both the theory of effective PR and practical examples of excellence in practice.
By following the strategic principles set out in this book you will see improvements to your communications performance and outcomes.
A must read for PR professionals but equally important for chief executives, council leaders and other senior public sector staff.
Local Government communicators work at the heart of communities providing information and strategies that can really make a difference to people’s lives. This book provides evaluable information to new people within public services as well as experienced Local Government communicators.
To be included in the draw, please leave your details here:
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