London,
25
January
2013
|
11:29
Europe/London

PressPage provides workshop at the London College of Communication

Summary

The London College of Communication (LCC), part of the University of Arts, London (UAL), teamed up with PressPage to provide students with a workshop about social media releases and newsrooms. With PressPage’s input, students were given a practical insight in what it takes to publish content into the search and social worlds.

On January 24th, PressPage took part in a workshop on social media releases and newsrooms with students from LCC’s BA (hons) Public Relations course. The purpose of this workshop was to introduce the practical side of social and web publishing by allowing students the opportunity to work with the same newsroom technology that is used by leading global PR agencies and their corporate clients.

The assignment for the students was to practically explore the possibilities and the power of a social media release.
During the workshop, students were encouraged to draft social media releases on a range of stories showcasing the diverse range of news from LCC. The releases will be published on LCC’s own newsroom and distributed to the college’s relevant social media channels. Additionally, the social media releases will automatically appear in the LCC Facebook Newsroom.

The anticipated outcome of the workshop was to have a fully populated newsroom for LCC, which will be presented to the Communication Department shortly.

Simon Collister, Senior Lecturer
A social media newsroom can play an important part in a contemporary communications strategy. Having PressPage come in to showcase their technology is a great opportunity for students to learn more about the tools that are available on the market. PressPage has been a great team to work with and helped create a fantastic learning experience
Simon Collister, Senior Lecturer
Luke Whitehead, Social Media and Publicity Co-ordinator
The fact that the students will populate a full newsroom for us which we can use afterwards is unique. It’s great to get our students involved in our work by populating our newsroom. PressPage is a great tool, easy to use and has many functionalities.
Luke Whitehead, Social Media and Publicity Co-ordinator
PressPage works with many leading PR agencies and their brands. For us it is also a great opportunity to work together with a world leading University and to give students a practical experience to benefit from.
Roel Cozijnsen, PressPage's General Manager UK
About

PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.

Professional UK bodies for public relations practitioners like the CIPRPRCA, and IPRA all work with PressPage's newsroom technology.