David Spark on content as the currency of social media
Bart Verhulst, co-founder and CEO of PressPage, talks to David Spark, a Silicon Valley based new media consultant and producer. The video provides some quick useful insights into using video content in releases.
David's key message being that content is the currency of social media and search engines.
For David Spark it is clear that in a self-directed world, with consumers talking to consumers, marketing and PR can only take a brand so far.
Traditional tactics such as advertising have become marginalized by search engines, users, and social media. That is why he advocates strongly that for brands to be seen and heard, they need to build their industry voice.
The most critical and popular aspects of David's angle is live event reporting and production, where backed by his team, he attends conferences and trade shows to report on the event from the editorial viewpoint of the client.
By attending live industry events, one of my clients, Tripwire, an IT security company, did an excellent job making their presence felt across the security industry.
Great newsrooms and SMRs are home to compelling and valuable content. David has great ways to come up with creative ideas and has the hands-on mentality to produce high quality content.
PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.