Unity makes “Best use of media relations”
Last week PressPage’s Roel Cozijnsen was in London to hand out the prize ‘Best use of media relations’ on the event CIPR Excellence awards 2015. And the winner is: PR agency Unity with their case #followthefairies for Marks & Spencer!
With an extremely short lead-time, Unity came up with a very creative campaign which captured the imagination of the media and the public. They stood out due to their innovative and brave ideas. Although this was for a household brand, Unity cleverly kept this from the public and the media at the beginning of the campaign which meant they were reliant on the impact of their creative delivery with a strong mix of traditional tactics and rich digital content.
Learn more about the case? Check this link
PressPage got the opportunity to hand out this prize, due to the fact that they are proud partner of CIPR. This partnership goes back to the beginning of 2012, when both saw opportunities to have PR in UK on an even higher level by smart use of newsrooms. As a result of this vision, CIPR also decided to use the PressPage platform for their own newsroom.
Partnering with PressPage has been a big step forward for the CIPR. In the past two years we have moved away from the press release simply being a tool used to inform our well-established media contacts, towards using our newsroom as the hub and focus for the Institute being a media owner in its own right.
Founded in 1948, the Chartered Institute of Public relations (CIPR) is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
PressPage is offering members of the Institute the chance to utilise this impressive newsroom technology with a considerable discount – contact PressPage for further information.