Frontier Airlines' newsroom just got an upgrade
Airline launches one-stop shop media relations website.
Frontier Airlines launched their revamped newsroom in November 2017 with the intention to provide members of the media a one-stop-shop for press releases and related media assets. In PressPage they found the ideal solution.
Frontier is an airline with over 300 daily flights to over 80 destinations in the US, Canada, Dominican Republic and Mexico.
Like many other PR departments, the folks at the Denver based airline spent many hours servicing media inquiries manually as journalists found it difficult to find the digital assets and press releases from its native newsroom archives.
The airline had already been pushing for a more friendly destination for their media contacts for some time, as they felt they needed to service the media more efficiently. So, a main requirement for the newsroom project was that it could act as a ‘24/7 digital PR assistant.’ Hosting all press releases, provide a categorized media assets library, easy access to downloadable content and be searchable.
With PressPage’s user friendly experience, uploading and publishing news has become the easiest part of our workflow.
PressPage’s features, functionality and user friendly workflow stood out immediately. The newsroom’s design and navigation exactly matches that of the main corporate site, allowing for a seamless visitor experience.
Frontier’s first newsroom release was an enormous success as over 18,000 unique visitors read the story on their newsroom.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.
