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Infographic: How to create a content calendar


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This infographic is about creating a content calendar. There is a world of difference between good intentions and a working, successful communication strategy. Taking the time to plan how you'll manage content in your newsroom is worth it, trust us. Instead of rushing off and creating a bunch of new content all at once, it’s better to create a content calendar and spread all your great ideas out and keep your audiences engaged all through the year. You can create your content calendar in Excel or Google Sheets, and populate it with all the important campaigns for the coming year, including important company dates, planned PR activity, holidays, or events.

But before you start writing down all of your ideas, take a look at these five steps to help you create a content calendar.

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