Innogy energizes its global comms strategy
Renewable energy provider tackles global comms strategy with PressPage.
Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe. With its three business segments Grid & Infrastructure, Retail and Renewables, innogy addresses the requirements of a modern, decarbonised, decentralised and digital energy world.
The company's currently serves 23 million customers divided over key markets Germany, the United Kingdom, the Netherlands and Belgium, as well as several countries in Central Eastern and South Eastern Europe, the Czech Republic, Hungary and Poland.
Just recently, the company announced its succesful market entry in the USA and Ireland.
But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways. The team must communicate in the local language for each market. That begins with translating product information, business communications, and media collateral. But also means providing information relevant to local markets that go beyond simply translating domestic content.
However, with PressPage's newsroom technology, innogy's PR team has a whole lot less to worry about. PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.