IWC Schaffhausen rolls out global newsroom
For IWC Schaffhausen —the Swiss manufacturer of high end watches— PressPage rolled out a global newsroom infrastructure in more than 12 languages. Since 1868, IWC have created masterpieces of haute horlogerie that combine precision engineering with exclusive design. Now, with their PressPage newsroom, they can effectively and efficiently share their news, videos and images across the social and search worlds in a timely fashion.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.