Chicago,
08
May
2013
|
02:53 PM
America/Chicago

Let infographics tell your story

PressPage now enables the use of infographics to further enhance press releases

Summary

PressPage has optimised the infographic-module, allowing users to include them in their releases. Users can add a custom title and easily enable (or disable) the embedding of the infographic by readers and other interested parties. Making infographics part of a release can be beneficiary for many reasons; they combine images, text and design to tell a story in a quickly digestible format and they can generate more traffic, since readers love sharing infographics on social media.

Latest news:

SlideShare, the popular channel for hosting and sharing online presentations, has recently launched a special player for optimal display of infographics. The new player automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing. 

Click to enlarge
infographic
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A picture may be worth a thousand words, as the saying goes, but what if you want the impact of an appealing image, without leaving those thousand (or, preferably, less) words out? Infographics have become increasingly popular, because they are ideal for our current age of big data. An infographic takes data, even big amounts of it, and presents it in a visual shorthand. It's an efficient way to combine the best of images, text and design to tell a story in a quickly digestible format. And, if done well, it's easy on the eye too.

Making infographics part of your releases or blogposts can be beneficiary for many reasons. First of all, infographics can be read quickly. For those readers that are pressed for time (and who isn't, nowadays) infographics allow them to 'scan' your content without missing the most important information. In addition to that, explaining complex issues can often be simplified by visualisation. Since most people are visual learners, combining text with compelling imagery can help you get your point across more effectively. 

Another important fact is that people love to share infographics on social media, because they're easy to read, fun to look at and still get a clear message across. Social media channels like the increasingly popular Pinterest make sharing an infographic a piece of cake, so making them part of your content marketing can really increase the amount of traffic.
 

Gregory Zschuschen, Sales Director Benelux
With this latest innovation PressPage abides by its commitment to keep the latest developments in terms of visual enrichment, accessible for users.
Gregory Zschuschen, Sales Director Benelux

As we want our users to benefit from all the advantages infographics have to offer, we have optimised our infographic-module. They can now be included in the release itself or added to the module-column on the right or left. Users can add a custom title and easily enable (or disable) the embedding of the infographic by readers and other interested parties. 

Since infographics are often vertically-shaped the module will show a fragment, enabling users to click to enlarge. This way, even very long infographics, like the one that is shown above, can be included without disfiguring the message.

As we want our users to benefit from all the advantages infographics have to offer, we have optimised our infographic-module. They can now be included in the release itself or added to the module-column on the right or left. Users can add a custom title and easily enable (or disable) the embedding of the infographic by readers and other interested parties. 

Since infographics are often vertically-shaped the module will show a fragment, enabling users to click to enlarge. This way, even very long infographics, like the one that is shown above, can be included without disfiguring the message.

Boilerplate

PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.

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