Mercedes-Benz Japan launches localized newsroom
Mercedes-Benz is one of the largest manufacturers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services.
PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland, The Netherlands, Italy, and more).
With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.
At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly.
For more information on how to launch and operate a newsroom for multinationals, read the following series of 6 articles on this subject.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.