OSF Health Care System
Many PR teams in healthcare are not always able to control a positive first encounter among media and prospective patients. However, having direct control over the hospital’s newsroom really is the number one tool for attracting and converting media attention and patient impressions in a positive manner. In addition, a responsive design is critical as to enable mobile and tablet users to have an optimum experience.
The PR department’s goal at OSF Healthcare is to pro-actively communicate many of the amazing developments in healthcare that take place throughout the system. Putting Peoria, Illinois, on the map as one of the major health care authorities in the US.
OSF HealthCare launched its revamped newsroom using PressPage technology. The integrated health system consists of 11 acute care facilities and two colleges of nursing. OSF employs 700 physicians and more than 300 advanced practitioners.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.