UK newsroom of PressPage (SaaS)

2017
06
November
2017
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared. ...
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14
March
2017
The PressPage newsroom not only increased traffic to KLM’s news pages, it also improved their workflow. By creating more efficiency and speeding up the publication process considerably, KLM were empowered to react to events and crises quickly and dec...
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30
January
2017
What did the work of our Customer Success Team teach us about our clients and our own platform? We interviewed our Head of Customer Success, Nicole Donker, about her work and her team's own successes – and failures. ...
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25
January
2017
We have had a great year and are excited to get to work on the next steps for our platform and company as a whole. 2017 has started great for us. Not only did we move to our new office, but we have also taken on an investment from Capital Mills. Sinc...
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03
January
2017
Our marketing manager Christa is proud to be working with PressPage’s technology, but admits she knows little about the work that goes into its development. She sat down with software engineer Eugene Storchevoy to learn more about his work. ...
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03
January
2017
PR is reclaiming its pivotal role in corporate communications strategies, and is being reshaped along the way by a number of major trends. Read all about it in our free white paper. ...
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03
January
2017
What does a CTO expect from the developers in his team? What does he look for during the recruitment process and what does his ideal development process look like? We interviewed CTO Richard Davidson of SaaS company PressPage and according to him, ‘Y...
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2016
07
December
2016
Whether it’s planning, production or monitoring results: all facets of life in PR could be made more efficient and effective by using the right tools. Are you using these very useful ones yet? ...
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14
November
2016
For most communicators, the question is not if, but when a crisis will hit. And when it does you can’t waste time trying to figure out how your antiquated press release graveyard in your corporate website is going to get your critical response out th...
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03
February
2016
There are two kinds of digital newsrooms in the organizational world. Some are designed to please the chief executive with flowery turns of phrase but offer little concrete information. Others meet the needs of reporters, customers and the gene...
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2015
22
December
2015
Six months after launching their integrated PressPage newsroom, news readership quadrupled compared to the stats of the native newsroom. The center's Facebook page grew by 16 percent, with a 52 percent increase in reach. ...
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14
December
2015
When a British Parliament committee recently recommended taxing soda to deter childhood obesity, Jeff Calaway saw an opportunity. The senior content specialist at Texas-based Cook Children's Health Care System newsjacked the story with a piece tit...
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