How Presspage helped BT optimize their publishing process
Things in the telecommunications industry can change very fast. As a company that serves security, cloud, and networking services to customers in over 180 countries, the BT team requires tools that can
help them keep up with the pace of their sector. With Presspage, the external communications team at BT has removed all unnecessary steps to publishing, gaining extra time, autonomy, and flexibility.
Many PR folks believe that traffic is the most important metric for their newsroom. However, the success of a site is based on much more than simply attracting a certain number of visitors. High website traffic -although not unimportant- is perhaps t...