How Presspage helped BT optimize their publishing process
Things in the telecommunications industry can change very fast. As a company that serves security, cloud, and networking services to customers in over 180 countries, the BT team requires tools that can
help them keep up with the pace of their sector. With Presspage, the external communications team at BT has removed all unnecessary steps to publishing, gaining extra time, autonomy, and flexibility.
Although PR itself is not “hard” science, there are definitely ways to measure the ROI of your PR efforts. Using a combination of quantitative and qualitative metrics, PR results can be measured, analyzed and compared.