Amsterdam / Chicago,
24
January
2018
|
08:50 AM
America/Chicago

The Silicon Valley Watcher to publish on PressPage

Media tech blog site SiliconValleyWatcher.com embraces PressPage as publication platform.

Legendary Silicon Valley journalist Tom Foremski has embraced PressPage technology for the Valley’s most popular blog on the collision of technology and media. As its founder, and Chief Editor, Foremski, closely followed PressPage’s development since meeting its founders in 2011.

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology.

Die! Press release! Die! Die! Die!

In 2006, Foremski published one of his most unforgettable blogs titled Die! Press release! Die! Die! Die! This surprisingly influential 4 am rant about on how to improve the press release for the digital newsroom led to the creation of the Social Media Release Template; a first format of what is today the norm in modern PR.

In the wake of this blog, Foremski also proclaimed that Silicon Valley had become a Media Valley as the changes in the media landscape forced companies to publish their own news.

 

Tom Foremski, Editor of The Silicon Valley Watcher
Companies must learn how to publish, listen, and converse in a very fragmented media world.
Tom Foremski, Editor of The Silicon Valley Watcher

Every Company is a Media Company

The media landscape has changed drastically. The evolution of media and Internet-based media technologies, have had such a deep impact on the workings of journalism and news consumption, that as a result, many organizations, and their communication departments, are in need of re-strategizing the best way to approach PR.

Tom Foremski, a former Financial Times journalist and pioneer blogger, signalled the disruptive effects of the Internet on the media landscape as early as the mid 90’s and was quick to announce that Every Company is [now] a Media Company (EC=MC). In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. It has completely removed cost and logistical barriers to becoming a publisher.

 

Bart Verhulst, Co-founder and Chief Strategist at PressPage
2006 was early times for tech revolution in PR, but Tom’s blog was exactly the vision we followed to carry out our mission in building the best social newsroom platform on the market…
Bart Verhulst, Co-founder and Chief Strategist at PressPage

Corporate communications is no longer a one-way broadcast process, that follows a linear publication process: from press release - wire service - newspaper / broadcast conversion - to audience consumption. Instead, there are now different rules for participation, messaging, tone, format and channel.

 

Tom Foremski, Editor of The Silicon Valley Watcher
It is no longer possible to operate a business the old way -- such as sending out a news release on Businesswire and briefing a handful of journalists, and sitting back.
Tom Foremski, Editor of The Silicon Valley Watcher

As of today, the Silicon Valley Watcher blog is driven by PressPage's newsroom platform.

Within this changing landscape, businesses need to focus on the content and media strategy. The technology, however, can best be outsourced to specialized companies. To quote Tom Foremski: "why would we want to reinvent the wheel when there is PressPage?"

 

About PressPage

PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.