Simplyhealth establishes "two-way" conversation through their newsroom
A good way for people to interact with all the content they have to offer.
Simplyhealth is a UK-based healthcare company with a large customer base, and the leading provider of cash plans. Over three million customers, as well as around 20.000 companies choose Simplyhealth as their healthcare provider. The company has been using their newsroom since April of this year in order to make communication and engagement with the public less “one-way”, and to provide the public with easily accessible documents.
Simplyhealth is a UK-based healthcare company with a large customer base. It is also the leading provider of cash plans; a system of financial planning common in the UK that helps customers to budget for the cost of visits to healthcare professionals (dentist, optician, physiotherapist, etc.). Simplyhealth was formed in 2009 after bringing together its family of five healthcare companies with a history that dates back 140 years. Nowadays over three million customers, as well as around 20.000 companies choose Simplyhealth as their healthcare provider.
The colourful, joyfully designed website of Simplyhealth is not what you would expect from a healthcare company, as it definitely stands out from the sober sites we expect to see from insurance companies. Simplyhealth has been using their newsroom since April of this year. Their main goal was to make communication and engagement with their customers and other stakeholders less “one-way”, and to provide the public with easily accessible documents. According to Simplyhealth's PR and Social Media Manager Caroline Newton, the newsroom is mostly used by journalists, but customers also make up a significant part of the audience. On average 1000 to 1500 people visit the newsroom each month, to which new content is added multiple times a week.
The system is easy to use for both her and her colleagues as well as for journalists and customers, says Newton. The desired “two-way conversation” can now be realised with the use of comment boxes and forms, and the fact that the newsroom is connected directly with Simplyhealth's social media channels.
Their multimedia library is filled with images and many informative video's and the company also regularly publish surveys, research papers and fact sheets about all things healthcare, which are downloaded by customers and press.
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