The “Sweetest Place On Earth” makes its newsroom even sweeter
Hershey Entertainment & Resorts Company launches rebranded storytelling newsroom.
Hershey, PA is a place of thrilling attractions, exciting live concerts, premier dining, breathtaking venues, relaxing getaways, and deliciously sweet Hershey's chocolate. It's also a place with a proud history and legacy of exceptional service and generous philanthropy installed by the man who built two great companies and began a dream that is alive and thriving today in Hershey The Sweetest Place On Earth!
Hershey's PressPage driven newsroom recently underwent a full make-over as the company redesigned its website. PressPage’s flexible platform design allowed for a complete rebrand to ensure seamless user experience for all visitors.
According to Google's 2017 Year in Search, Hersheypark was the third most searched destination in the “travel destinations (activities)” section. Having a search engine optimized newsroom is therefore a critical must-have asset in today’s overcrowded travel and leisure industry.
PressPage provides a SaaS PR platform with additional services for creation of advanced social newsrooms, virtual press centers and online media hubs. It enables brands to publish and distribute rich content, and provides direct insights into the results. PressPage empowers PR professionals by adding efficiency and effectiveness to their daily work routine.