San Francisco, California,
21
October
2011
|
09:39 AM
America/Chicago

Tom Foremski; the "godfather" of the digital press release

PressPage founders meet with Tom Foremski in San Francisco

In 2006, Foremski, a former Financial Times journalist, had had more than enough. Every so often he would receive a press release of over 8 MB in his mailbox in which a PR professional intended to scoop him some "news". The attention they evoked with Foremski was a negative one as it usually meant his entire inbox was cluttered.

In 2006, Tom wrote his first blog on this issue titled "Die! Press Release! Die! Die! Die". Briefly he wondered why, with today's existing technology (i.e. Internet), public relations professionals did not just make a web page available with the relevant information.

According to Foremski, six years after this first blog, which was well received in the academic world and  praised as a case study example, little has changed in the approach by many PR professionals.

About PressPage

PressPage is the leading content-sharing-platform technology provider for social newsrooms, virtual press centres, and online media hubs.Our technology is uniquely designed to add workflow efficiency and distribution effectiveness; allowing brands to tell an engaging and optimised online story that is published straight into the search and social worlds.

Professional UK bodies for public relations practitioners like the CIPRPRCA, and IPRA all work with PressPage's newsroom technology.

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