08:14 AM

Twitter Policy Update: Automation and the use of multiple accounts

Twitter recently announced a change in their product usage policies which limits the users’ ability to perform coordinated actions across multiple accounts. You can read more about it here.
The main reason for Twitter to introduce this policy update, is to get better control over the amount of Twitter accounts that spam the same messages in the hope to reach more people.

Yoel Roth, API Policy and Product Trust at @Twitter
Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.
Yoel Roth, API Policy and Product Trust at @Twitter

How does this affect the workflow?

To comply to these new policies, and prevent "enforcement actions" by Twitter,  we have updated our account selection feature for Twitter. Here’s how it will affect your experience: 

Adding a Single Twitter channel
If you have only a single Twitter account connected or only add one channel to a Release, you will not notice any difference.

Adding Multiple Twitter channels
If you have added a Twitter channel to your Release and have more Twitter accounts connected, you will be able to choose only one account to schedule and publish a post on. In case you want to publish the same message across multiple Twitter accounts, then you will need to wait until the previous message has been posted before you can add another one.

If you have any questions regarding this matter, please feel free to contact Support.